Digital Media Specialist for Brand Visibility

vor 3 Wochen


Sankt Immer, Bern, Schweiz Swatch Group Vollzeit

About the Role

We are seeking a skilled Digital Media Specialist to enhance the visibility of our luxury watch brand, Longines.

Key Responsibilities

  • Develop and execute global media campaigns to reach target audiences effectively.
  • Work collaboratively with cross-functional teams to plan and monitor digital media campaigns.
  • Coordinate with internal teams and markets on the visual planning of global digital media campaigns.
  • Track, monitor, and optimize media campaign performance against KPIs and adjust strategy and budgets accordingly.
  • Produce regular reports and make strategic recommendations to improve campaign performance.
  • Collaborate with Longines international teams to coordinate global and local media campaigns.
  • Develop innovative media solutions to stay ahead of the latest industry trends.

Requirements

  • 5+ years of experience in digital media planning for luxury or prestige brands.
  • Proven track record of successful media campaigns.
  • Excellent analytical skills to interpret complex data and KPIs.
  • Strong negotiation and communication skills.
  • Proficiency in media planning tools and software.
  • Experience in managing paid media budgets on a global level.
  • Knowledge of technology and digital trends in the industry.

Language

Fluent in English, knowledge of French or German is a plus.



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