Global Digital Media Strategist
vor 3 Wochen
The Compagnie des Montres Longines Francillon SA is looking for a skilled professional to join our Marketing Department.
Key Responsibilities
- Develop and execute global digital media plans to enhance the brand's visibility and reach target audiences effectively.
- Collaborate with cross-functional teams to plan and execute media campaigns that align with the brand's marketing objectives.
- Coordinate with internal teams and markets on the visual planning of global digital media campaigns.
- Track and monitor media campaign performance, evaluate results, and adjust strategy and budgets accordingly.
- Produce regular reports and make strategic recommendations.
- Collaborate with international teams to coordinate global and local media campaigns.
- Manage relationships with agencies and third-party vendors who support the brand's paid marketing efforts.
- Conduct market research and audience analysis to inform media planning decisions.
Requirements
- 5+ years of experience in digital media planning.
- Proven track record of successful media campaigns for luxury or prestige brands.
- Excellent analytical skills and the ability to interpret complex data.
- Strong negotiation and communication skills.
- Creative thinker with the ability to develop innovative media solutions.
- Proficiency in media planning tools and software.
- Experience in managing paid media budgets on a global level.
- Knowledge of technology and digital trends.
Professional Requirements
- Team player.
- Autonomous and flexible.
- Organized and able to manage priorities.
- Conscientious and have good resistance to stress.
- Customer-oriented.
Languages
- Fluent in English.
- Knowledge of French or German is a plus.
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