Global Marketing Operations Director
Vor 6 Tagen
The L'OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. With operations in 90 countries worldwide and over 3,000 retail outlets, including more than 1,300 owned stores, the Group has a significant presence across various markets.
Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro, and Dr. Vranjes Firenze. The Group's nature-positive vision and entrepreneurial ethos drive its commitment to investing in communities, biodiversity, reducing waste, and finding sustainable solutions to create a better and healthier planet.
L'OCCITANE is dedicated to sustainability for business, people, and the planet, as well as respect of human rights, ethics principles, and labor protection. Employees at L'OCCITANE must implement the company's mission and integrate social, environmental, economic, and legal effects of their actions into their day-to-day job.
Job DescriptionWe are seeking a dynamic and experienced Global Marketing Operations Director to lead our CRM and marketing automation initiatives across our organization. In this role, you will be responsible for setting standards, building and deploying strategies, and ensuring the successful implementation of CRM and marketing automation practices globally.
The position is based in Plan-Les-Ouates (near Geneva) and reports to the VP Client Experience L'OCCITANE en Provence.
Main Responsibilities:- Strategic Leadership: Develop and implement a standardized global CRM/Marketing Automation strategy ensuring consistency across all regions. Foster collaboration and knowledge sharing among regional CRM teams, supporting them in achieving their goals.
- Operational Excellence: Serve as the primary liaison between the CRM/Marketing Automation team and IT, ensuring smooth system operations and integration. Be accountable for identifying and fulfilling the technical and functional needs of the CRM and Marketing Automation platform.
- Campaign Management: Oversee the planning, execution, and analysis of various campaign types, including relational, triggered, and other campaign formats. Monitor and analyze key performance indicators (KPIs) for all CRM and Marketing Automation initiatives, making data-driven decisions to improve results.
- 10+ years of experience in CRM and marketing automation, with a proven track record of success in strategic positions.
- Strong experience building and implementing CRM/Marketing Automation strategies across diverse business units and regions (especially in Asia markets).
- Demonstrated ability to translate business requirements into technical solutions, architect scalable CRM architectures, and optimize CRM workflows.
- Demonstrated ability to lead and motivate cross-functional teams both vertically and horizontally.
- Excellent communication, collaboration, and problem-solving skills.
- Strong analytical and strategic thinking abilities.
- Basic knowledge in CRM development languages and technologies, such as SQL, JavaScript, HTML/CSS, APIs, and integration platforms (e.g., MuleSoft, Dell Boomi).
- Fluency in English (written and spoken), French is a big plus.
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