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Global CRM Director

vor 1 Woche

Genf, Genf, Schweiz L'Occitane GmbH Vollzeit

L'Occitane GmbH is a global beauty and wellness company committed to sustainability and innovation. We're seeking a seasoned professional to lead our Customer Relationship Management (CRM) and marketing automation initiatives across the organization.

Job Description

We're looking for a dynamic and experienced individual to join our team as Head of Global CRM. As a key member of our marketing department, you will be responsible for developing and implementing a standardized global CRM/Marketing Automation strategy ensuring consistency across all regions.

The ideal candidate will have a proven track record of success in strategic positions with experience building and implementing CRM/Marketing Automation strategies across diverse business units and regions.

  • Strategic Leadership:
  • Develop and implement a standardized global CRM/Marketing Automation strategy: Ensure consistency across all regions and align brand voice and campaigns.
  • Animate the Regional CRM community: Foster collaboration and knowledge sharing among regional CRM teams, supporting them in achieving their goals.
  • Define ROI guidelines: Partner with the Revenue team, the Head of Brand to establish clear return on investment (ROI) metrics for CRM and marketing automation initiatives.
  • Operational Excellence:
  • Main point of contact for IT: Serve as the primary liaison between the CRM/Marketing Automation team and IT, ensuring smooth system operations and integration.
  • Manage CRM/MA platform needs: Be accountable for identifying and fulfilling the technical and functional needs of the CRM and Marketing Automation platform.
  • Competitive Insights watch: Provide guidance and learnings on market trends, client behaviors and customer journey to nurture & contribute to achieving CRM objectives in partner with Customer value team.
Required Skills and Qualifications
  • 10+ years of experience in CRM and marketing automation, with a proven track record of success in strategic positions.
  • Strong experience building and implementing CRM/Marketing Automation strategies across diverse business units and regions.
  • Demonstrated ability to translate business requirements into technical solutions, architect scalable CRM architectures, and optimize CRM workflows.
  • Demonstrated ability to lead and motivate cross-functional teams both vertically and horizontally.
  • Excellent communication, collaboration, and problem-solving skills.
  • Strong analytical and strategic thinking abilities.
  • Fluency in English (written and spoken), French is a big plus.
Benefits
  • Working for a unique company, strongly committed towards the planet and the people (B Corp certification).
  • Working with passionate colleagues coming from all over the world.
  • A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast.
  • Internal mobility opportunities.
  • Monthly allocation & discount for store products.
  • Attractive Social Insurances coverage.
  • 5 weeks annual leave & 3 extra days offered as public holidays.
  • Flexible and hybrid work arrangement.
  • Attractive Parental Leave Policy.
  • Public transport allowance.