Marketing Solutions Lead Dermatology
vor 3 Wochen
We are seeking a highly skilled Marketing Solutions Lead for Dermatology to join our commercial department in Switzerland. This is a remote position, with regular opportunities to connect with colleagues during periodic office days at our Bulle site.
Key Responsibilities- Develop and implement local omnichannel brand strategies and tactics aligned with global guidance and adapted to local insights.
- Map and understand the customer and patient journey, address therapy initiation hurdles, and engage regularly with stakeholders to monitor impact through KPIs.
- Develop customer-centric solutions within cross-functional strategic account planning.
- Support the execution of the omnichannel marketing mix, including digital initiatives, field sales activities, and promotional materials.
- Monitor brand and market performance, adjust plans to meet growth objectives, optimize promotional investments, and ensure budget compliance.
- Minimum bachelor's degree in a medical scientific field or business administration.
- 3-5 years of experience as a brand manager in pharmaceutical specialty care, with a proven track record in product launches or relaunches and expertise in omnichannel marketing.
- Strong communication skills, you are fluent in English and German (French knowledge desirable).
- You have a strategic and analytical mindset and are able to develop and implement long-term strategies in line with business objectives.
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science. At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work.
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