Marketing Strategy Director

vor 1 Monat

Zürich, Zürich, Schweiz SkyCell AG Vollzeit
Job Title: Marketing Strategy Director

We are seeking an experienced Marketing Strategy Director to drive our marketing strategy, shape our brand, and execute multi-channel campaigns to position us as a leader in medtech.

About Us:

SkyCell AG is a pioneering company that has set itself the goal of transporting temperature-sensitive medicines in a more reliable and sustainable way. With over 10 years of experience, we have established ourselves as a diverse and quality-conscious organization.

Key Responsibilities:

  • Develop and oversee the execution of our marketing strategy to support the company's overall objectives.
  • Drive our brand positioning, messaging, and communications strategy across different product lines to establish SkyCell as a thought leader in medtech.
  • Lead the development and roll-out of go-to-market strategies and multi-channel launch plans.
  • Enable sales growth by designing and implementing demand generation strategies using a mix of digital, content marketing, events, social media, email, and offline channels.
  • Define, implement, and track marketing activities to support account penetration and ensure the company's unique voice.
  • Oversee the creation of high-impact content, including white papers, events, webinars, case studies, and videos, targeting diverse audience segments.
  • Collaborate with cross-functional stakeholders across the organization to stay ahead of industry trends and competition.

Requirements:

  • Masters Degree or similar in Business / Marketing management with an excellent track record.
  • Min. of 3 years experience as Head of Marketing or similar role within a global B2B SaaS company, ideally also developing hardware products.
  • Successful track record of launching and promoting both hardware and software products.
  • Deep understanding of B2B marketing channels, including digital, content, and demand generation. Experience with sales and marketing tools (CRM, CMS, automation & analytics tools etc.).
  • Strategic and analytical thinker with proven experience contributing to B2B sales and marketing campaigns.
  • Solid leadership experience incl. successful management of a team of 5-10 people.
  • Outstanding storytelling and communication skills (written and verbal, primarily in English). Proactive, open, and direct communicator who engages comfortably and credibly in- and outside of the organization.
  • Experienced in external party management such as PR agencies and marketing agencies incl. negotiation of contracts.
  • Strong entrepreneurial thinking and solution-oriented mindset and a proven track record of turning ideas into reality.

Benefits:

  • Flexible working hours for work/life balance
  • Interdisciplinary and varied projects
  • Diverse and global work culture/environment
  • Possibility to work for an environmentally conscious company
  • Unique opportunity to actively shape processes

Salary: CHF 120,000 - 150,000 per year depending on experience

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