Global Omnichannel Strategy Director
vor 4 Wochen
The Role
At Roche, we are seeking a seasoned Digital Transformation Strategist to lead our omnichannel customer experience efforts. As a key member of our Digital Excellence team, you will be responsible for developing and executing a unified customer experience strategy across all touchpoints, leveraging digital platforms, print, and other media to drive business outcomes.
Key Responsibilities
- Orchestrate a seamless customer experience by connecting channels and increasing economies of scale through a common omnichannel approach.
- Collaborate with cross-functional teams to align omnichannel strategies with business outcomes.
- Develop and execute an omnichannel strategic framework for disease areas, product launches, and established products.
- Partner with PDMA and GPS teams to embed an omnichannel approach in franchise strategies.
- Use data-driven insights to inform decision-making and enhance customer engagement.
- Manage multiple product launches simultaneously, from pre-launch activities to post-launch evaluations.
- Work closely with the Content Lab and Channel Experience team to deliver targeted campaigns for specific customer segments.
- Enable high-impact communication through active facilitation and listening to drive organizational alignment.
- Ensure an environment that supports creativity, inclusivity, and innovation.
Requirements
- Many years of experience in the pharmaceutical or biotechnology industry, with marketing leadership and customer engagement experience.
- Experience with digital strategy creation, including go-to-market digital marketing and digital customer engagement strategies.
- Expertise with digital channels, data and analytics, and its use in digital customer engagement.
- Experience in CX design, Human Centered Design, User Experience Design, and Usability across multiple customer interaction channels.
Skills & Competencies
We are looking for a visionary leader who can link digital transformation and innovation to customer engagement and business impact, aligning CX and Omnichannel Strategy with our therapeutic area strategic objectives.
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