Global Media Relations Director

vor 4 Wochen

Basel, Basel-Stadt, Schweiz Novartis Vollzeit
Job Description

As the Director of Global Media Relations at Novartis, you will be responsible for leading the development and execution of a strategic approach to advance perception and coverage of Novartis by Global and Swiss media. This includes building relationships with media stakeholders, coordinating global top-tier media engagement, and ensuring positive or balanced earned media coverage that profiles Novartis in accordance with core narrative and themes.

Key Responsibilities:
  • Lead the development and execution of a strategic approach to advance perception and coverage of Novartis by Global and Swiss media.
  • Accountable for leading engagement with Global and Swiss media stakeholders and building relationships that facilitate Novartis reputational advancement.
  • Lead efficient and appropriate coordination of global top-tier media engagement ensuring positive or balanced earned media coverage that profiles Novartis in accordance with core narrative and themes.
  • Collaborate closely across Corporate Communications and with colleagues with media relations accountability across wider Corporate Affairs function and in country organizations, to ensure strategic alignment on key activities.
  • Execute media strategy on enterprise-wide issues and crisis management.
  • Provide strategic leadership and direction to Senior Manager on overall corporate editorial calendar across Corporate Communications.
  • Develop an approach for routinely benchmarking peer company media relations approaches, for strategic view of best practices externally within and beyond industry, insights to position Novartis ahead of peers.
  • Accountable for managing and developing Senior Manager, Global Media Operations & Editorial, maximizing their potential and collective contribution to the team.
  • Understand the external environment for the enterprise and business, as well as key stakeholder needs, and lead Global and Swiss media engagement accordingly, ultimately advancing company goals.
  • Along with Corporate Reputation & Narrative team colleagues, collective accountability for working with A&I to set and track the desired company reputational state and intent for priority audiences, with strategic adjustment and tactical decision-making accordingly to meet defined outcomes.

Requirements:
  • Bachelor's degree in Communications or related field; advanced degree preferred.
  • Extensive experience in communications, preferably in the pharmaceutical or healthcare industry, with track record in media strategy and relations.
  • Strong view across industry topics, trends and issues, best practices for media engagement to advance perception and coverage by Global and Swiss media.
  • Excellent leadership and influencing skills, with the ability to align diverse stakeholders under time pressure and achieve results.
  • Strategic mindset with the ability to develop and implement innovative approaches and build relationships that facilitate Novartis reputational advancement.
  • Strong cross-functional collaboration skills and the ability to serve as a key interface with various internal functions.
  • Understanding of legal, regulatory, and corporate requirements for media engagement and activities.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex information to senior management and external stakeholders.
  • Adaptable and able to thrive in a fast-paced environment with evolving priorities.

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