Director of Commercial Policy Communications and Media Relations, Europe
vor 4 Wochen
As the Director of Commercial Policy Communications and Media Relations for Europe, you will lead the development and execution of integrated policy communications and media relations initiatives to support the commercial organization's corporate reputation and policy objectives in the Region Europe. This role requires a strategic thinker who can partner with business partners, country communicators, and other stakeholders to deliver a regional data-driven strategy that predicts external customer views, needs, and behaviors.
Key Responsibilities
- Partner with Public Affairs, Value & Access (V&A), and key internal customers to develop and implement a comprehensive communications strategy that strengthens corporate reputation, enhances advocacy and policy efforts, and drives business growth in Europe.
- Develop and drive a data-based strategy, audience-led and innovative, partnering with A&I to leverage data platforms to generate insights that inform strategy and tactical decision-making.
- Drive and maintain regional external customer mapping that informs corporate reputation and executive communications strategy for the region.
- Collaborate closely with Public Affairs and Patient Advocacy Europe team and other Corporate Affairs colleagues to use the corporate brand and voice to enhance reputation, advance policy goals, and set the tone for data-driven corporate country plans.
- Provide support and recommendations in a programmatic approach to senior business leaders, C&PA, Public Affairs, and V&A teams, focusing on strategic partnerships and coalitions.
Requirements
- Bachelor's degree or equivalent experience.
- Many years of experience in diversified communications and policy work, including product PR communications, corporate positioning, social media strategy, and implementation.
- Experience in patient relations, IR, media relations, issues, and agency management.
- Experience in written communications, including press releases, newsletters, articles, and op-eds, corporate positioning, talking points, and speeches, Q&A documents, presentations, infographics, and other visual aids.
- Deep working and organizational knowledge of Novartis and EU institutions.
- Fluent in debates and policy discussions on European healthcare systems, pharma industry, and patient communities.
- High-level strategic partnering skills with proven ability to engage and influence stakeholders at all levels, both internal and external.
- Ability to cultivate impactful teams, team leadership, and management.
- Uses data and insights with a predictive mentality, seeking multidirectional insights to understand environments and collaborators, and embraces iterative, measurable experimentation and action.
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