Strategic Insights Manager for Consumer Markets
Vor 5 Tagen
We are seeking an experienced Strategic Insights Manager to join our team at JTI. As a key member of our Commercial Insights & Analytics department, you will be responsible for driving profound investigations on our industry, categories, and consumer trends to provide qualitative and quantitative commercial insights that answer business questions.
Responsibilities- Commercial Insights & Analytics: Develop and present story-telling reports to explain what has happened, why it happened, and what could be next to spark new business perspectives and strategies definitions.
- Consumer Experience KPIs definitions & Methodologies: Take ownership of Market Dynamics KPIs and data sources governance, ensuring accuracy and insight into the business.
- Descriptive & prescriptive analysis across incidence & tracker reports (consolidation & connecting the dots): Preserve business relevance and accuracy of analytics products, defining yearly roadmaps and securing required budgets.
- Consumer KPIs data availability (dashboard system to facilitate understanding of consumer behavior data mainly coming from Tracker): Ensure tools required to analyze KPI evolution are up-to-date, creating necessary tools to ensure understanding of KPIs.
- Cross-functional Projects: Provide high-quality support to corporate stakeholders, guiding measures and sources selection, driving consumer and commercial business knowledge across the organization.
- University degree
- 10+ years' experience in Marketing & Sales function in a market, region, or HQ
- Proficiency in written and spoken English
- Strong business understanding with extensive knowledge of variables impacting our industry, categories, and brands development
- Extensive knowledge of Tracker program and market dynamic data sources, KPIs calculation, reporting, and insights generation
- Project management experience, able to manage details without losing sight of the bigger picture
- Experience managing external suppliers and internal senior stakeholders
- Proficiency with statistical models, Python, R, Excel, VBA, Power BI, SQL, and storytelling abilities
- Solid verbal and written communications skills, ability to manage stakeholders, and high capacity to organize and coordinate multiple activities simultaneously
Our company offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you're passionate about strategic insights and analytics, we encourage you to apply for this exciting opportunity.
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