Consumer Insights Strategist

vor 3 Wochen

Genf, Genf, Schweiz JTI Vollzeit

Imagine a world where consumer behaviors are changing rapidly, and businesses must adapt to stay ahead. At JTI, we're on a mission to become a future-looking, consumer-centric organization. We're looking for a talented Consumer Foresights and Analytics Manager to join our Global Strategic Insights group.

Position Purpose:

The Foresight & Trends team plays a pivotal role in helping our business navigate the future. As part of our Think Consumer, Navigating the Future ambition, we need to stay at the cutting edge of consumer behaviors and translate them into business opportunities and strategies.

Key Responsibilities:

  • Lead the development of a simple, clear, actionable Trends & Foresights framework, connecting data & information, creating insights from deep Business & Consumer understanding, from the past, to today, towards the future.
  • Provide strategic foresights and trends analysis and presentations to the business, synthesizing findings in clear, engaging, and compelling ways, and ensuring actionability to business units and enterprise initiatives.
  • Create an accessible data environment to materialize and translate social media cultural listening intelligence, consumer trends data, and category and competitor intelligence.
  • Connect and interpret insights from this system to consumer motivations and broader macro drivers of change.
  • Build upon existing trends and foresight capabilities by vetting and onboarding new technologies and data sources to develop best-in-class methodologies and future-facing consumer understanding.

Requirements:

  • Advanced degree in a quantitative discipline preferred.
  • 8-10 years of experience in consumer foresights and data analytics in FMCG/CSS, ideally some exposure to nicotine products.
  • Expert quantitative analytical skills and ability to combine different data sources (social listening data; survey data; brand tracking data; behavioral panel data) into hypotheses and recommendations.
  • Significant experience using syndicated research (Retail Audit; Euromonitor and similar) and progressive trend and foresight tools leveraging fast-moving consumer signals (Brand watch; Net Base Quid, Next Atlas and similar).
  • Experience in leveraging Generative AI and machine learning as part of consumer foresight and trends analysis a plus.
  • Familiarity with strategic foresight methods and applications (horizon scanning; scenario planning; back casting).
  • Expert PowerPoint, Infographics, and data visualization skills to deliver compelling reports and presentations in creative and impactful ways.
  • High level of tolerance in working in ambiguity with the ability to drive projects through to completion.
  • Fluent in English with strong written and verbal skills (second language is a plus).

Recruitment Process:

Thank you for your interest in the role. You are welcome to apply.

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