Brand Development Manager
vor 5 Stunden
We are seeking a seasoned Brand Development Manager to join our team at Michael Page. This exciting opportunity will see you take on a key role in driving the launch of new products and managing existing portfolios.
Job DescriptionThe successful candidate will be responsible for:
- Managing a portfolio of marketed products, including overseeing the launch of new products in 2025
- Planning, executing, and controlling marketing activities across different disease areas, incorporating market research, target audience identification, and pre-marketing initiatives
- Synchronizing internal and external stakeholders through a cohesive 'Go To Launch Plan'
- Identifying, evaluating, and proposing actions to inform and influence strategic brand planning
- Providing benchmarking insights on competition and market trends from the field force
- Fostering relationships with HCPs through regular outreach and education activities, including visits and conference participation
- Developing promotional and educational materials in collaboration with the medical department
- Designing events tailored to local needs and providing strategic guidance
- Maintaining a network of opinion leaders by participating in Congresses and organizing events
- Promoting seamless interactions between Marketing and Sales teams to ensure timely material delivery
- Updating brand plans for the existing portfolio and finalizing 'Go To Launch' plans for new products
To be successful in this role, you will need:
- A bachelor's degree in marketing, economics, medical science, or bio-medical science
- At least four years of experience in a marketing role, including consumer insights, product launches, and brand activities within the biotech or pharma industry
- Previous experience within the Swiss market is highly desirable
- Field experience (Rep, KAM, MSL) would be an asset
- German and English C1 level; French is a plus
- Excellent communication and analytical skills, with the ability to establish long-term relationships with healthcare professionals and key opinion leaders
In return, you can expect a competitive salary, benefits package, and opportunities for growth and development in a dynamic environment.
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