Senior Marketing Director

Vor 6 Tagen

Zug, Zug, Schweiz Arrakis Vollzeit
About the Role

We are seeking a highly skilled Senior Marketing Manager to lead our brand strategy, campaigns, and marketing initiatives to establish Arrakis as the leading market maker in the industry.

Key Responsibilities
  • Brand Strategy: Develop and execute a comprehensive brand strategy to position Arrakis as the #1 market maker, creating a unique and consistent brand voice across all digital channels.
  • Content Creation: Create high-quality, engaging content (short and long-form) that effectively communicates the value of our products, increasing awareness, sentiment, and demand among target audiences.
  • Market Analysis: Continuously analyze digital media metrics, competitors, and market narratives to identify growth strategies and lead a dynamic and responsive content plan.
  • Partnerships: Identify and source high-leverage projects, key opinion leaders (KOLs), and brand ambassadors to partner with, amplifying our messaging, reaching new audiences, and expanding into new communities.
  • Public Relations: Lead partnership announcements and strategic public relations initiatives to amplify brand presence and cultivate positive media relationships.
  • Event Management: Organize and execute world-class conference visibility, side events, hackathons, and merchandise to showcase Arrakis' expertise and thought leadership.
  • Industry Expertise: Stay up-to-date with industry trends, the competitive landscape, and customer needs to ensure our market narratives remain relevant and effective.
Requirements
  • 5+ years of experience in leading marketing roles at a high-growth tech startup, preferably in web3 with a focus on DeFi or developer tooling.
  • Proven ability to use social media to build communities at scale, with experience in high-quality blog posts, explainer threads, product marketing, and memes.
  • Good track record in leading and managing marketing initiatives from start to finish, with expertise in social media, brand messaging, SEO, affiliate, influencer, public relations, events, etc.
  • Excellent copywriting skills and ability to develop and adapt tone of voice for various target audiences with a deep understanding of social media platforms, especially Twitter, Discord, and YouTube.
  • Experience or strong curiosity in running web3 native campaigns, tactics, and utilizing web3 native marketing tools.
  • Exceptional communication and collaboration skills.
  • Enthusiasm, an exceptional work ethic, a self-starter attitude, and a belief in the mission of Arrakis.
What We Offer
  • Competitive salary + performance-based compensation.
  • Generous SPICE token package.
  • Remote work.
  • Chance to travel the world to attend exciting events and connect with key industry players.
  • Join amazing in-person offsites all over the world.

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