Digital Acquisition Manager

vor 1 Woche

Geneve, Schweiz MSC Cruises Vollzeit

7+ years experience in similar role
- Strong analytical skills and the ability to use data to make informed decisions.
- Proven experience in driving direct sales growth and improving ROAS through digital advertising campaigns.
- Passion for digital marketing and innovative digital solutions.
- Excellent skills in Google and Meta ad-tech platforms, including implementation review and performance analysis, with actionable insights for performance growth.
- Experience with analytics and ad-servers tools, such as GA4, Adobe Analytics, Campaign Manager, and all their relevant reporting and KPIs analysis.
- Excellent organizational, project management, and problem-solving skills.
- Proficient in MS Office and data visualization tools, such as Datorama, Google Data Studio, Tableau.
- Strong communication and collaboration skills, with the ability to work effectively with internal teams and external vendors.
- Ability to uncover trends in data and analysis and provide strategic recommendations.
- Self-motivated and able to work under own initiative.
- Confident and articulate presenter, with the ability to present to senior managers and internal teams.
- Strong strategic thinker who can act as a 'Trusted Advisor' to senior managers.
- Solid budget management experience.
- Attention to detail, with the ability to meet deadlines in a fast-paced dynamic industry.
- Positive attitude, self-confident, and welcomes new challenges.
- Excellent skills in managing, training, and upskilling team members.
- Fluent in English
- Develop and maintain excellent relationships with MSC managers in the different countries, with a deep understanding of their business needs, challenges, and opportunities, while balancing the headquarters' global objectives.
- Set and achieve KPIs for online sales through media advertising levers, ensuring the digital media agency team delivers against these goals and contractual requirements.
- Lead internal meetings, QBRs, annual reviews, providing strategic insights and recommendations based on campaign performance, website analytics, market conditions, and the competitive environment to the media agency and the management team.Plan and implement innovative Performance Marketing Campaigns: Paid Search, Display, Social, Native, Digital Audio, Video campaigns, tailored to the clients' needs and objectives.
- Collaborate with internal teams, including Creative, Social Media, Data & Analytics, SEO, Contents, Product, and other agency units working on MSC overall digital strategy, to ensure timely delivery of high-quality output in line with yearly goals of the overall digital sales.
- Identify and pursue opportunities to increase the revenue flow from existing strategies while improving the ROAS of the campaigns, also adding innovative solutions and testing new innovations in the adtech and martech ecosystem.
- Maintain strong control over resourcing and profitability of the accounts, ensuring HQ and Countries are retained profitably.
- Be the escalation point for any concerns raised by the internal team or the countries.
- Review current operational flows and propose\/implement improvements where relevant.
- Elaborate and prepare yearly cost budgeting in cooperation with countries and HQ stakeholders based on MSC Cruises digital and B2C revenue objectives.

VISA REQUIREMENTS (if any)

EU Passport or right to work in SwitzerlandPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

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