Brand Manager

vor 4 Wochen

Zug, Schweiz Campari Group Vollzeit

Date: May 26, 2023- Location: Baar, Zug, CH- Additional Location:
- Function: Marketing- Seniority Level: Associate- Employement type: Permanent- Workplace Type: On-site- Company: Campari Schweiz A.G.Campari Group is the smallest big company in the global spirits industry: we are small enough to bring a personal touch, and big enough to take on the world. We are in the business of shaking things up, inspired by our 160 years of captivating legacy and our 50+ iconic brands, including such iconic brands as Aperol, Campari, Grand Marnier, Appleton Estate, Wild Turkey, Skyy Vodka. We serve a Signature Mix made of distinctive flavors: enriching experiences and varied opportunities, together with 4,000 passionate _Camparistas_. We celebrate the unique, and sometimes unexpected, twist that each of them brings to our cocktail, and we look forward to celebrating yours.

Campari Schweiz is one of the top 3 international players in Switzerland, with a clear leadership on the Aperitivo Category, very strong positioning in Mixology and increasing focus on Ultra Premium and Prestige Brown Spirits and Champagne.

In January 2023 Campari Schweiz has been certified again Great Place To Work®.

The incumbent is a key member of the marketing team, and drives the planning and execution of all brand activities on **Aperol** (the largest Spirits brand in Switzerland) and other existing Italian Icons brands, plus new product launch when applicable.

**Key Activities & Responsibilities**

The Brand Manager will deal with the following main activities:

- Definition and implementation of brands strategies, according to global guidelines. Responsible for assigned brand plans & portfolio development
- Drive new product launch in the market, when applicable
- Full responsibility of assigned brands including development and implementation of marketing strategy and marketing plans - 360-degree activation and BTL
- Lead of brand marketing activities (initiation, coordination, execution, controlling) and support of trade marketing activities
- Support of sales strategies in close collaboration with Head of Sales, Key Account Management and Sales Force
- Planning in coordination with the digital and event manager, digital campaigns, sponsorships, promotions and events
- Sourcing of marketing/communication/POS material
- Sales and channel analysis (BI, Nielsen), contributing to the sales forecasting activities
- Planning and execution of market and consumer studies
- Initiate marketing activities to meet volume targets and optimize brand activities in terms of costs and profits
- Brand and brand projects budgets (planning, analyzing, controlling) ensuring cost efficiency and effectiveness
- Management of agencies and partners

**Education/Professional Qualifications**
- University Degree in Marketing and/or Communication
- Post-degree specialization is a plus
- Languages: Proficiency in German, fluency in English, a third language is a plus
- Solid background and professional experience as marketeer

**Key competences and traits**
- 5-year experience in brand management
- Previous experience in Digital&Communication and Customer Marketing is a plus
- Knowledge on the beverage or FMCG industry
- Knowledge of Campari Group products
- Passion for brand building, products, history and heritage of our products
- Team player
- Excellent relational and communication skills
- Enterpreneurial attitude
- Proactivity
- Self-motivated, able to work independently
- Problem solving

**Our commitment to Diversity & Inclusion**:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

**Note to applicants**:
**Notice to third party agencies**:

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