Global Paid Search Manager

vor 1 Woche

Zurich, Schweiz EF High School Exchange Year Vollzeit

**Global **Paid Search** Manager**
EF High School Exchange Year
Zurich, Switzerland

EF High School Exchange Year (a division of EF Education First) is seeking a passionate and results-oriented Global Paid Search Manager to join our international, fun, and energetic in-house marketing team in the heart of Zurich, Switzerland.

**Who you are**:
You're an ambitious search marketer looking for a new challenge and an opportunity to further advance your skills and career in a great international working environment. You are a learner who understands that the search marketing industry is on the brink of change due to the roll-out of the generative AI search and can’t wait to face this challenge head-on.

She or he should be accustomed to: analyzing and managing large-scale Google Ads, Bing Ads, and other campaigns, translating strategy into concrete plans with agencies and internal partners, leveraging data-driven insights to design rigorous campaign and feed experiments, and iterating upon campaign & audience segmentation approaches to refine paid investment efficiency.

This position reports directly to the Head of Marketing.

**Your Responsibilities**:

- Oversees day-to-day management of large portions of EF’s Global SEM campaigns, optimizing towards strict performance goals via campaign development, testing, learning, bid strategies, targeting, and optimization
- Building and running AB-testing across various landing pages with the support of the central marketing team
- Direct stakeholder management: communicating with senior management and country managers on the latest trends and market developments
- To deliver reporting, insights, and forecasts that accurately and appropriately measure channel performance on a daily through annual basis
- Works with analytics to build incrementality tests to set up accurate attribution models for all tactics within the channel and discover optimization opportunities cross-channel
- Collaborates with internal, cross-functional partners to strengthen the search strategy, such as the Salesforce Marketing Cloud team in building cross-channel user journeys
- Stays on top of the always-evolving digital marketing landscape, from industry news to emerging technology
- Bachelor's degree or equivalent
- Three or more years of relevant work experience in search marketing
- You are a natural collaborator who is able to build positive relationships across the company and drive decision-making
- You have strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly changing marketing landscape
- You have relevant experience in online marketing and have gained extensive knowledge of Google Ads
- You have very good Excel skills and analytical abilities as well as an affinity for numbers and innovative technologies
- You enjoy having direct contact with stakeholders and you impress with a clear and appreciative style of communication
- You are keen to take responsibility and you have a highly self-motivated and assertive personality
- Digital agency/consulting experience a plus
- Fluent in English and preferably mastering a second language (German/Italian/Spanish/Japanese/Korean)
- A go-getter with a get-things-done attitude
- Willingness to travel on occasion
- Sharp analytical and problem-solving skills

**Let’s talk about the Perks**

We believe that happy people do great work. What makes us happy?

**At EF Zurich, it’s things like**:

- The opportunity to travel internationally
- Hybrid work from office & home policy
- 25 days paid holiday per year
- German language class reimbursement
- Annual tuition reimbursement
- A friendly and international environment at a centrally located office in Zurich, Selnau
- Daily awesomeness and monthly happy hours
- Free on-site gym and a mixture of free subsidized weekly classes
- Free half-tax which is a yearly discount card (50% off) for all public transportation in Switzerland
- A range of free tickets for access to museums and the zoo around Zurich
- On-site subsidized crèche
- Yearly ski trips and sponsored sports events, including triathlons and running events
- Staff discounts at gyms, restaurants, cafes, shops, language classes, etc.
- Discounts on hotels and flights for yourself, family, and friends
- Free bi-weekly training on either company information or soft skills
- Subsidized attendance at toastmaster club

**About EF High School Exchange Year**

EF High School Exchange Year connects enthusiastic high school students from around the world with caring families across the USA, UK & Ireland. Together, we build bonds of friendship and trust that have the power to change the world.

Since 1979, our team of dedicated local coordinators and staff have helped over 90,000 students from nearly 40 countries participate in international exchange programs. Our tradition of excellence combined with our unparalleled support on the local and national levels has made us the world leader i

  • Digital Product Manager

    vor 9 Monaten

    Zurich, Schweiz ABB Vollzeit

    **Digital Product Manager - Search Engine Optimization (SEO)**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...

  • Project Manager Global Affairs

    vor 7 Monaten

    Zurich, Schweiz Global Affairs Vollzeit

    Global Affairs_ **Project Manager Global Affairs (m/w/d)** **80 % **:Die Abteilung Global Affairs der Universität Zürich (UZH) fördert und pflegt die weltweite Zusammenarbeit der Universität mit Partnerhochschulen und Institutionen in der internationalen (bildungs-)politischen Landschaft und im akademischen Umfeld mit dem Ziel, die internationale...

  • Digital Marketing Manager

    Vor 4 Tagen

    Zurich, Schweiz EF Education First Vollzeit

    We’re looking for a Digital Marketing Manager to join our team in Zurich, Switzerland. As a Digital Marketing Manager you will be the main point of contact for all digital paid activities. You will plan and execute digital strategy for a portfolio of markets, working in tandem with local markets’ management, and the Digital Strategy Team in Zurich....

  • Strategy Manager, Supply Chain Management

    Vor 4 Tagen

    Zurich, Schweiz CORNFELD Executive Search, Zurich Vollzeit

    We support a global leading, stock-listed Swiss Industrial Group with Operations in Switzerland, Malaysia, Romania and Taiwan in the search and selection of the Strategy Manager, SCM. The Strategy Manager SCM leads a variety of strategic SCM projects and efforts and plays a central role in creating the annual and long-term global supply chain strategic...

  • Global Project Operations Manager

    vor 7 Monaten

    Zurich, Schweiz Global Personal Partner Vollzeit

    **EINFÜHRUNG**: Our profession and our passion "HR Management." Global Personal is an independent company of the Interiman Group SA with over 100 employees offering a complete range of human resources services at 21 locations in German-speaking Switzerland. For our client, an international orientated company in Zürich we are looking for a reliable and...

  • Performance Marketing Manager

    vor 2 Wochen

    Zurich, Schweiz Digitec Galaxus AG Vollzeit

    **Performance Marketing Manager**: - Zürich - 80% - 100% - Marketing - Deutsch Wir sind das Team Digital Marketing and Media Planning und sorgen täglich dafür, dass die Auffindbarkeit unserer Online Shops konstant verbessert wird. Wir verantworten die Traffic-Kanäle Paid und Organic und suchen Verstärkung für unser Team, um uns bei der...

  • Global Product Manager

    vor 7 Monaten

    Zurich, Schweiz ABB Vollzeit

    **Global Product Manager**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Digital Marketing Manager, Global

    vor 7 Monaten

    Zurich, Schweiz Open Systems AG Vollzeit

    Do you have a passion for digital marketing, a knack for leveraging cutting-edge tools, and a proven ability to collaborate across product management, sales, and creative teams to drive impactful campaigns? This job is for you: **Digital Marketing Manager, Global** **The role**: We are looking for an innovative Performance Marketing Manager (M/F/d). Become...

  • Performance Marketing Manager

    vor 1 Woche

    Zurich, Schweiz Digitec Galaxus AG Vollzeit

    **Performance Marketing Manager**: - Zürich - 80% - 100% - Marketing - Deutsch Wir sind das Team Digital Marketing and Media Planning und sorgen täglich dafür, dass die Auffindbarkeit unserer Online Shops konstant verbessert wird. Wir verantworten die Traffic-Kanäle Paid und Organic und suchen Verstärkung für unser Team, um uns bei der...

  • Digital Strategy Manager

    vor 13 Stunden

    Zurich, Schweiz EF International Language Campuses Vollzeit

    As a Digital Strategy Manager you will be the main point of contact for all digital paid advertising activities. You will plan and execute digital strategy for a portfolio of markets, working in tandem with local markets’ management, and the Digital Strategy Team in Zurich. We’re a sociable team who plays hard and works hard and we are passionate about...

  • Global Communication Manager, Smart Power Division

    Vor 4 Tagen

    Zurich, Schweiz ABB Vollzeit

    **Global Communication Manager, Smart Power Division, Electrification**:** Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities,...

  • Search & Valuation and Business Development Lead

    Vor 6 Tagen

    Zurich, Schweiz Takeda Pharmaceutical Vollzeit

    Takeda has a broad and growing oncology pipeline that will build upon our strong commercial foundation in both solid cancer and hematologic malignancies. Business development (BD) will be core to further strengthen Takeda’s foothold in oncology by continuously evaluating opportunities for in-licensing, out-licensing, co-promotions, research collaborations...

  • Product Manager, Youtube Search Ads Quality

    vor 1 Tag

    Zurich, Schweiz YouTube Vollzeit

    Minimum qualifications: - Bachelor's degree or equivalent practical experience - Experience in Product Management - Experience with products using search, marketplace, or advertising algorithms Preferred qualifications: - Experience with SQL - Industry experience in search quality or ads quality **About the job**: In this role, you will collaborate...

  • Performance Marketing Manager 80-100%

    Vor 6 Tagen

    Zurich, Schweiz Lionstep AG Vollzeit

    **Job-Summary**: Do you want to be part of an unbeatable international team that specialises in talent sourcing and always appreciates a healthy dose of humour? Then you could be the right person for us! Believe in your inner Lion and become part of our family as Performance Marketing Manager 80-100% (all genders) with immediate effect or by...

  • Search Engine Advertising

    vor 7 Monaten

    Zurich, Schweiz MS Direct AG Vollzeit

    DIE FUNDRAISER by Qmart AG ist Spezialistin für dialogorientiertes, datengetriebenes Fundraising entlang der Donor Journey. Für ihre Auftraggeber entwickelt sie Konzepte, optimiert Datenbestände, baut und betreibt Marketing Automationsysteme, setzt Performancekanäle optimiert ein und automatisiert Dialog Prozesse. Alles, was es dazu braucht, damit unsere...

  • Digital Performance Marketing Manager 80-100%

    vor 1 Tag

    Zurich, Schweiz SiR MaRY AG Vollzeit

    Bist du bereit, Teil der vielleicht modernsten digital-first Mediaagentur der Schweiz und ein SiR oder eine MaRY zu werden? Dann bist du hier genau richtig! ‍ Wer wir sind: SiR MaRY Media ist ein Team aus Branding und Performance Marketing Expert*innen, das Marken eine zentrale Anlaufstelle für digital-first Lösungen bietet. Von der Strategie bis zum...

  • Performance Marketing Manager

    vor 2 Wochen

    Zurich, Schweiz yamo Vollzeit

    Are you passionate about Paid Search advertising and have a ‘scale this channel to the max’ mindset? Do you have a strong understanding of ecommerce, PPC advertising strategies? Are you driven by optimising KPIs and do you want to own a substantial part of our paid performance? You know everything inside Google Ads platform by heart? If this sounds like...

  • Marcoms Manager

    vor 1 Tag

    Zurich, Schweiz Experis Vollzeit

    **Marcoms Manager - German/English speaking** Experis is currently supporting our client, a global technology company with progressive values and an unbelievably strong brand, with their search for a German and English-speaking Marcoms Manager. This contract position is based in Zurich, Switzerland. The duration of the contract will be 18 months. If you...

  • Global Product Manager

    vor 2 Wochen

    Zurich, Schweiz ABB Vollzeit

    **Global Product Manager**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...

  • Head Human Resources, Mitglied Der Geschäftsleitung

    vor 1 Tag

    Zurich, Schweiz CORNFELD Executive Search, Zurich Vollzeit

    Wir unterstützen eine sehr erfolgreiche, börsenkotierte Schweizer Technologiegruppe mit über 2'000 Beschäftigten exklusiv in der Suche und Auswahl des Head Human Resources, Mitglied der Geschäftsleitung Das Unternehmen ist weltweiter Markführer, hat hervorragende Perspektiven und befindet sich in einer dynamisch anspruchsvollen Wachstums - und...