Head Digital Platforms Cso Latam
vor 7 Stunden
Switzerland - Zürich
- Marketing and Communications
- Global Wealth Management
**Job Reference #**
- 255041BR
**City**
- Zürich
**Job Type**
- Full Time
**Your role**
- Interested in creating personalized digital experiences that are both meaningful and memorable? Have experience with Digital Platform Strategy and Content Distribution? UBS is looking for a Head of Digital Platforms to lead its digital content marketing activities across Latin America.
- This person will also lead a team of content marketers, and will be required to develop and present new approaches to digital content marketing to leaders across the bank. This role requires collaboration with a large cross-section of internal and external stakeholders to ensure creation, production, distribution and measurement of omnichannel content.
- We’re looking for a leader to:
- spearhead the development and growth of UBS Latin America digital platform strategy by leading a cross-border team of content marketers to design and deliver digital programs that serve multiple audiences across UBS Latin America. This involves planning for digital-first and personalized content marketing experience design and delivery. It requires a strong understanding of personalization trends and digital journey mapping to foster greater engagement and high-value actions
- engage with and develop strong internal relationships with all levels of management cross-functionally as a Subject Matter Expert, educating, evangelizing and inspiring stakeholders about the value our digital platforms bring to our clients. Similarly, collect feedback from Front-Office teams, allowing Advisors to materialize concrete business development opportunities through lead activation/generation and better understanding our clients’ needs
- lead a cross-border governance practice, including process improvement to ensure all content and digital programming is well socialized, adherent to guidelines and is governed appropriately. This includes managing best-in-class content development processes, while adhering to broader Data, Digital and Global Marketing rules and procedures
- take a data-first approach to digital content marketing platform development, leaning heavily on performance metrics to inform strategy and propose concrete data driven optimization ideas. Creating a strong culture of monitoring, analyzing and fine-tuning digital content programs and channels. This includes working closely with data and analytics, and segment marketing teams to set concise goals for new programs, and to measure the performance of content against those goals
**Your Career Comeback**
**Your team**
- You’ll be working in the Client Strategy Office Latin America (CSO LatAm) team, based in Switzerland. CSO LatAm is responsible for Wealth Management Latin America (WM LatAm) strategic marketing initiatives. The team supports the business in shaping the region's strategy and driving the region's organic growth, focusing marketing efforts to acquire, deepen and retain clients.
- You’ll be working in a diverse team based in six different countries and four different time zones covering exciting and vibrant wealth management markets. This role offers a unique and exciting opportunity to lead our digital marketing platforms strategy and develop new ways of reaching our target audiences and work closely with our various business lines to grow the impact of our marketing initiatives as well as support business growth initiatives.Diversity helps us grow, together. That’s why we are committed to fostering and advancing diversity, equity, and inclusion. It strengthens our business and brings value to our clients.
**Your expertise**
- Master’s degree and 10+ years of experience working in digital marketing, analytics, content strategy within the international wealth management industry, including experience with US international advisors
- experience covering Latin American clients and preferably worked and/or lived in Latin America with
- success in delivering digital content and podcast programs in a highly regulated industry, with an understanding of regulatory, compliance and legal requirements, particularly in the US regulatory landscape
- proven working experience as an analytics platform user and have in-depth knowledge of Excel, Adobe Suite, particularly Adobe Analytics and Adobe Campaign
- experience in delivering digital campaigns and series to optimize the effectiveness of that content in delivering customer awareness, engagement, action and retention in the international wealth management industry
- native fluency in English and Spanish with proven experience managing teams in multiple countries across multiple time zones
**About us**
- UBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise
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