Channel & Data Strategist 100% (All)
vor 1 Tag
WE UNITE CREATIVITY, STRATEGY, DATA AND TECHNOLOGY TO INSPIRE GROWTH.
Wunderman Thompson Switzerland ist eine global führende Full-Service Agentur. Wir nutzen neuste Technologien und Trends, um für unsere Kund: innen inspirierende, richtungsweisende Marketing-Lösungen zu entwickeln.
**Zur Verstärkung unseres Teams suchen wir eine**: n ambitionierte: n
CHANNEL & DATA STRATEGIST 100% (ALL)
**DAS ERWARTET DICH**:
Data Strategy
- Koordination der Entwicklung von Data-Analytics-Use-Cases (Bindeglied zwischen internen Stakeholdern und Data Scientists)
- Koordination und Priorisierung von Data-Analytics-Use-Cases mit internen Stakeholdern
- Definition von spezifischen KPIs und Zielen für Use Cases
- Marktbeobachtung im Bereich Data Analytics und Definition von Handlungsemfehlungen
- Sammeln, analysieren und Auswerten von Daten über mehrere digitale Kanäle und Plattformen
- Laufende Optimierung, Konfiguration und Anpassung der Web-Analytics-Tools und -Umgebung
- Datengetriebene Segmentbildung, Konzeption und Durchführung von Tests zur Optimierung von Customer Journeys
- Erstellen und betreuen von automatisierten Reportings
Channel Strategy
- Leitung und Umsetzung wichtiger Channel-Strategien
- Steuerung und Leitung aller Aspekte von Channel-Strategien, -Zielen und -Initiativen
- Entwicklung von Media-Budget-Empfehlungen auf Basis der Kundenziele und -vorgaben
- Empfehlungen, einschließlich, aber nicht beschränkt auf Wettbewerbsaudits, Zielgruppenprofile, geografische Analysen usw.
- Überblick über alle aktiven Kampagnen und identifizieren der Möglichkeiten, um die Kampagnenleistung zu optimieren
- Überprüfen von Reporting-Dashboards, um wichtige Einblicke in die Performance zu erhalten
**DAS BRINGST DU MIT**:
- Hochschulabschluss (Uni, FH) in Geisteswissenschaften, Informatik, Wirtschaft oder vergleichbarer Fachrichtung mit relevantem Erfahrungsschatz
- Starke analytische Fähigkeiten und sensibles Gespür über Kommunikation
- Breites Know-How in den Bereichen Kommunikation, Markenführung, Channel und Data Strategy
- Aktives Interesse und Neugierde an Kreativität, Marken, Trends und Innovationen
- Hohes Verantwortungsbewusstsein und hoher Qualitätsanspruch
- Sehr gutes Kreativ-, Kommunikations
- und Konsumentenverständnis
- Fähigkeit Projekte selbstständig voranzutreiben
- Teamfähigkeit
- Kenntnisse in der nationalen und internationalen
- Marktforschungsszene
Fühlst du dich angesprochen? Dann bewerbe dich jetzt online. Wir freuen uns auf dich
NICOLE HENSEL. HARDTURMSTRASSE 133. POSTFACH. 8037 ZÜRICH
**Telefonnummer**: +41 44 448 38 93
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