Media Planning Lead

vor 4 Wochen

Zurich, Schweiz Breitling Vollzeit

Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology.

At Breitling, we are at exciting times of digital transformation and you will join a dedicated team ready to take over challenges and to contribute actively to our legendary future.

We are looking for an experienced **Media** **Planning** Lead** to strengthen our team based in **Zurich**, Switzerland. This position would report to the **Global **Media Director** and will have a real impact on driving the strategy that generates results.

**Key Responsibilities**:

- Own the offline media planning and rollout out plan with the markets and our media agency.
- Manage the programmatic channel aligned to our media strategy.
- Oversee the global media budgeting, media planning and alignment on media strategy with the markets.
- Manage and monitor the budgets tracking and find ways to optimize processes with finance.
- Collaborate with the markets and internal stakeholders on media guidance and campaigns roll out.
- Analyze campaign performance using analytics tools such as Google Analytics, Google Ads and other third-party platforms to make data-driven recommendations for campaign improvements.
- Stay up-to-date with the latest industry trends, best practices and maintain good media relations. Come up with innovative ideas in advertising.
- Coordinate and communicate effectively with the Media team members and across different departments to ensure alignment. Manage a small team.

**Requirements**:

- A minimum of 5 years of experience in global media planning (offline and online).
- A Bachelor's or Master’s degree in marketing, business, or a related field.
- Strong media planning and budgeting experience.
- Strong experience of OOH, Print and Programmatic channels.
- Good understanding of digital media and analytics (Google Analytics and reporting tools).
- Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and concisely.
- Proactive and results-driven, with a strong ability to prioritize tasks and manage multiple projects simultaneously.
- A passion for the luxury watch industry and a keen interest in staying up-to-date with the latest trends.
- Proficiency in English is required, and knowledge of any additional language is a strong plus.

**At Breitling, we are**:

- Entrepreneurially-minded
- Doers and results-driven
- Innovative thinkers
- Explorers and experimenters
- Ethical and inclusive
- Inspired by heritage and craftsmanship

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