Brand Media Planner

vor 6 Monaten

Zurich, Schweiz On AG Vollzeit

**In short**:
Members of the marketing strategy team at On seek to deeply understand our communities - their motives, passions, and behaviors. They are focused on using that knowledge to maximize the impact of our marketing in the world. In the case of the Brand Media Planner, this individual’s focus is deeply understanding the media behaviors of our core community members, planning how to connect with these communities, and budgeting for maximum effectiveness.

**Your Mission**:

- Make us more relevant: You have a deep understanding of our communities and target audiences, supported by research. You use this understanding to identify where we won’t just reach these groups, but truly build connections that deliver on long term and short term ambitions. You understand what it takes to build a brand in the modern world and how to use media to do it.
- Make us more commercial: You understand our business. How we are positioned, the competitive landscape and how the category is evolving. You understand how to read and interpret business data and can have bigger picture discussions that bring together evolving business needs with what’s going on in the real world, with real people. You think about how upper funnel media planning can drive the business, and understand how to build ecosystems that deeply connect these efforts to commercial objectives.
- Make us more integrated: You are able to see the whole picture across media, within our and bring it to life for the team. That means partnering with team members to build customer journeys that consider all the different points of entry the brand can build - from digital channels to new types of media - and choosing the right ones for the task at hand. You can tell the story here, not just work in a spreadsheet.

**Your story**:

- On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels in media planning, buying, and creation - IE the forging of new types of partnerships. They should also be equally comfortable building the annual media plans that map out what we do when, and why, to reach and engage these communities in partnership with those in the market. That involves connecting brand media efforts with others across the funnel into one seamless journey.
- We are looking for individuals ready to quickly ramp-up on new industries and business models, define goals, competition and target audiences, and deliver valuable media recommendations that have the power to transform the brand. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.
- You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. You should be comfortable collaborating with creatives on building ideas, activations, and campaigns.

**Your story**:

- On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels in media planning, buying, and creation - IE the forging of new types of partnerships. They should also be equally comfortable building the annual media plans that map out what we do when, and why, to reach and engage these communities in partnership with those in the market. That involves connecting brand media efforts with others across the funnel into one seamless journey.
- We are looking for individuals ready to quickly ramp-up on new industries and business models, define goals, competition and target audiences, and deliver valuable media recommendations that have the power to transform the brand. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.
- You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. You should be comfortable collaborating with creatives on building ideas, activations, and campaigns.

**What we offer**:
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

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