Media Planner At/ch/si

vor 1 Woche

Zurich, Schweiz H&M Vollzeit

Company Description

Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth, then join us and take part in changing the way we work with omni.

Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership - on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.

**Job Description**:
As **MEDIA PLANNER**, you contribute to added customer value, a strong brand and increased by setting customer centric communication pans across own and paid channels. Working towards aligned and cross-functional goals, you drive omni sales performance and customer centricity in all parts of your work. Responsible for setting a customer centric communications plan for all paid and owned channels, including briefing of agencies and content teams, to drive customer, brand and sales goals for a customer target group in the region.

**Key Responsibilities Include**:
**Communications/ Media Planning**
- Be immersed in the regional communications plan and adjust with local deviations based on insights about different customer target groups, commercial patterns and growth goals
- Set daily/weekly customer communications plan for all paid and owned channels, incl. site and store communications areas through collaboration with Commercial and Customer Activation teams

**Media Campaign Management**
- Based on global media strategies, set the planning, implementation and follow-up of the local paid media strategy
- Drive successful implementation of global marketing campaigns across all bought media (Brand, Consideration)
- Brief & coordinate media and communications plan to media agency in region
- Brief & coordinate communications plan to regional content teams & production hub
- Key contact and responsible for the day-to-day local media agency collaboration
- Communicate with local PR department on media strategy and potential opportunities
- Perform media audits to ensure media buying efficiency

**Media/Activity Budget & Follow Up**
- Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis (for Media specialists with customer groups YW/W/M/F)
- Perform weekly/monthly analysis of total online traffic and revenue per marketing channel (for Media specialist with responsibility for cross customer groups activities)
- Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending
- Handle invoices related to media spend

**Customer**
- Identify customer growth potential connected to media investments together with regional and local customer activation teams
- Know the customers in your region and markets and infuse insight into communications planning - seize opportunities to new customer acquisition and retention

**Qualifications**:
**Education**
- Marketing, Communication or Business Degree/relevant qualifications - if not, at least 5 years working experience in marketing or media roles

**Experience**
- Strategic experience from driving brand & customer growth for different target groups, preferably from relevant local markets
- Operative media planning experience
- At least 5 years of working experience in above areas
- Have experience from planning activity calendars for multiple channels
- Have experience from setting and managing large media budgets
- Meriting with competence within digital/tech and omni ways of working

**Skills**
- Strategic thinker with broad marketing & media skills
- Expert in paid brand & consideration channels (Tv, OOH, OLV, Display, Social, Print etc.)
- Good understanding of local media landscape and how media agencies operate
- High analytical ability
- Structured, organized, efficient
- High level of English

Additional Information

We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers.

**We are looking forward to hearing from you

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