Head of Social Media
vor 3 Wochen
**Zürich / Genferstrasse 8**
***
- The Head of Social Media sits within the Branding team at Vontobel in Zurich and reports directly to the Head of Brand. As a social media expert, content writer, digital thinker and change driver, the Head of social media knows how to build a strong brand and digital relationships with key audiences. With a strong focus on content, digital channels and data analytics, the head of social media is responsible for setting our social media strategy and driving all social media activities.**What you will be responsible for**:
- Lead a team of two social media specialists, overseeing their tasks and performance.
- Develop, implement, and continually refine a comprehensive social media strategy across various platforms and client units.
- Stay up to date on new digital technologies and social media best practices, conducting research on content trends.
- Write and publish social media posts for a variety of channels while being responsible for editorial planning and distribution of corporate content.
- Manage and execute both organic and paid campaigns on corporate profiles, monitoring and reporting campaign performance based on defined KPIs such as content performance, engagements, and leads.
- Research, test, and optimize campaign performance, proposing improvements aligned with KPIs and ROI.
- Own and manage the social media policy and governance of the Vontobel social media ecosystem.
**What we are looking for**:
- Minimum of three years of experience as a team leader, along with over eight years of experience in social media, preferably within the financial sector. Additionally, university degree or equivalent qualification in marketing, communications, or economics.
- Excellent written and oral communication skills, particularly in content creation for social media. Experience in stakeholder management, preferably at senior and C level, is also required.
- Broad experience in strategic development of social media advertising, community management, content marketing, and reporting. Additionally, proficiency in handling common social media channels and advanced knowledge of analytics and social media tools.
- Native English proficiency is mandatory, with preferable fluency in German, including excellent spoken and editorial skills.
- Passion for communications and engaging with diverse audiences, along with the ability to articulate insights effectively across various formats, from lengthy stories to concise tweets.
- Strategic thinking capabilities, coupled with a proactive approach to problem-solving and process improvement.
- Curiosity, creativity, and out-of-the-box thinking, coupled with a strong drive to learn about new technologies, trends, and digital marketing channels. High attention to detail, and innovation in the work approach, whilst keeping the client satisfaction in mind.
**What we offer**:
- Highly qualified, friendly, and diverse team that is very supportive.
- Open and innovative environment with flat hierarchy fostering collaboration at all levels.
- Competitive compensation and benefits package.
- Top Zurich location and the option for home office (Flexible working times).
- We are looking for talented people, not just a CV that ticks all the boxes. Even if you do not have absolutely everything we have asked for, if this role sounds like a good fit for you, we encourage you to apply.- At Vontobel, you are building better futures for our clients and society, as well as for yourself. By 2030, we want to be known as one of the leading and most trusted global investment firms. We have 2,300+ engaged professionals, based in 27 locations globally and headquartered in Zurich.- We are both majority family-owned and publicly listed. Our capacity for long-term focus, on topics such as sustainability, is underpinned by the security of the family’s 100-year commitment. Driven by an ownership mindset, you can unlock your potential and translate insights into opportunities. We are hiring talented individuals who are determined to deliver in a changing world and who come from a wide variety of backgrounds. Do you want to be Vontobel?
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