Product Marketing Lead at Xorlab
Vor 7 Tagen
Tasks
- Contribute to our go-to-market strategy and refine the positioning of xorlab's products.
- Create and maintain key customer stories.
- Launch and message new product features and updates.
- Support demand generation activities of the Marketing team with relevant story lines for campaigns, events and other tactics.
- Research competitive products through desk research, conference visits, and hands-on tests of trial products.
- Work closely with the Head of Product, Designers, and Engineers to sharpen our product roadmap based on market developments, the competitive landscape, and insights from customers.
- Incentivize and help our sales team and channel partners to win by producing effective sales plays and enablement tools, including training, battle cards, playbooks, demos, etc.
- Create and coordinate the development of focused content across the buyer journey.
- Identify success metrics and measure the results of our strategies and initiatives to iterate and maximize results continuously.
**Requirements**:
- At least 3 years of experience in a B2B product marketing, product management or marketing role at a technology-driven software organization
- Master's degree or MBA preferred
- Very solid analytical skills
- High attention to detail
- Strong ability to multitask with a proven track record of execution on product launches, cross-functional initiatives, and sales and channel deal support
- Very strong at converting complex, technical topics into audience-appropriate content with excellent writng and presentation skills
- Cybersecurity industry experience is a plus but not required
- Excellent German & English communication skills, both oral and written. Additional languages are a plus
- Design skills are a plus but not required
**Benefits**:
Joining us here at xorlab you’ll get the whole start-up package:
- a whole lot of opportunities to make an impact in what you do, across the company, and for our customers.
- you will have the chance and/or be requested to step out of your comfort zone and the above job description in times of need, so be prepared to build an incredible stack of experiences.
- get exposure to any side of the company you are interested in and/or can effectively contribute to.
- you’ll be working alongside relentless and amazingly talented people, great at their respective crafts, and curious about any other ones.
Please share your motivation to join our team (in writing or with a video - keep it short and interesting).
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