Digital Security Marketing Specialist
vor 3 Stunden
Improve Cybersecurity Through Compelling Content
xorlab AG is a dynamic company that protects organizations against phishing attacks and evolving communication-based threats. We are looking for a skilled Product Marketer to join our Marketing team in Zurich and help drive the go-to-market strategy for our innovative email security product.
About the RoleIn this position, you will work closely with the Head of Marketing, Head of Product, and CEO to launch features, conduct market research, enable sales teams, and craft compelling content that inspires action. Your tasks will include:
- Developing Go-to-Market Strategies: Position xorlab's security platform for success by shaping and executing effective go-to-market strategies.
- Leveraging Market Research: Conduct research to deepen your understanding of customers and competitors, enabling data-driven decision-making.
- Crafting Customer Stories: Develop engaging customer stories that resonate with audiences and build trust in xorlab's security solutions.
- Collaborating with Teams: Work closely with Product, Design, and Engineering teams to refine the product roadmap based on market and customer insights.
- Sales Enablement: Support demand generation activities by creating targeted, story-driven content for campaigns, events, and more.
- Measuring Success: Identify key performance indicators and measure the results of strategies and initiatives to iterate and maximize results continuously.
We seek a motivated marketer who can translate complex technical concepts into engaging content that resonates with diverse audiences. If you have a passion for cybersecurity, thrive in a collaborative environment, and excel in a fast-paced setting, this role may be suitable for you.
- 3+ years of experience in B2B product marketing, product management, or marketing roles at technology-driven software organizations.
- A degree in Marketing, Communications, or an equivalent qualification.
- Strong analytical skills, high attention to detail, and excellent communication skills in both German and English.
- Proven ability to execute product launches, cross-functional initiatives, and sales support projects.
- HubSpot Marketing Hub Experience is appreciated.
xorlab AG offers a collaborative environment where you can grow professionally and make a tangible impact on our customers and the company. You'll enjoy flexible working hours and remote options, as well as opportunities to connect with colleagues through various events and initiatives.
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