Manager Onboard Cruise Sales
vor 17 Stunden
The Manager of onboard Cruise Sales, will lead, coach, and develop the onboard sales team to achieve revenue growth and exceed sales targets. This position involves strategic collaboration with revenue management to maximise onboard conversion rates and the execution of innovative sales and marketing campaigns. Utilising strong analytical capabilities, the role requires interpreting data and performance metrics to make informed, data-driven decisions that optimise sales strategies and drive revenue growth. As a key player in driving onboard sales success, you will work closely with global and onboard teams to enhance guest engagement and ensure seamless integration with the broader cruise experience.
- Prior shipboard experience is required.
- Previous experience in managing cruise sales is highly preferred.
- Proven ability to lead, coach, and develop remote sales teams.
- Skilled in analysing complex data, creating actionable reports, and leveraging insights to drive revenue and optimise operations.
- Proficiency in MS Office, Salesforce, and BI tools is preferred.
- Strong analytical skills to translate data and targets into effective strategies.
- Exceptional skills in influencing, presenting, and communicating effectively with audiences at all levels.
- In-depth knowledge of market trends, data-driven insights, and guest engagement strategies.
- Lead, coach, and develop the onboard sales team to deliver revenue growth and exceed sales targets, fostering a high-performance culture.
- Define and deliver the long-term strategy for onboard sales channel growth, ensuring alignment with organisational goals.
- Develop and execute sales and marketing strategies designed to exceed revenue targets while enhancing guest engagement.
- Leverage a strong understanding of business acumen and data analysis to interpret performance metrics, optimise strategies, and support data-driven decision-making.
- Monitor and analyse sales performance, marketing campaign effectiveness, and revenue metrics, providing regular reports and actionable insights to senior management.
- Define and implement an onboard sales operating rhythm to maximise guest engagement, conversion rates, and revenue delivery.
- Collaborate with global teams to drive engagement with the onboard booking channel, building awareness through both B2B and B2C channels.
- Leverage loyalty programs to drive customer retention and repeat bookings, integrating them effectively with onboard sales strategies.
- Work closely with revenue management to develop and execute onboard sales campaigns that maximise conversion opportunities.
- Utilise sales and marketing assets effectively to drive interest and conversion onboard, ensuring alignment with overall guest experience strategies.
- Collaborate with onboard teams to deliver a seamless guest experience that aligns with broader onboard operations and organisational objectives.
- Build and maintain strong relationships with key stakeholders, both onboard and shoreside, to ensure alignment and support for sales initiatives.
- Provide ongoing feedback regarding booking barriers and customer sentiment to inform action plans and improve conversion rates.
- Drive cross-functional collaboration to establish efficient, optimal ways of working that support overall sales success.
VISA REQUIREMENTS (if any)
EU Passport or right to work in Switzerland
Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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