Market Insights Lead

vor 7 Monaten

Basel, Schweiz Sobi Vollzeit

**Role and Functions**
- Proactively seek information on the external environment and emerging competitive landscape
- From multiple internal/external sources including customer networking, congresses & commissioned work
- Primary focus is to drive the development of the global understanding of the competitive landscape and market environment for Sobi’s assets in the therapeutic area
- Execute and integrate primary market research to support the strategic planning of global brands in your therapeutic area
- Support the development and communication of the understanding of trends in treatment and product use
- Collaborate with cross-functional and affiliate teams to gather all aspects of market data and intelligence available to ensure the development of an informed global commercialization strategy
- Participate in assigned project groups and work in support of the global business plans
- Responsible for managing allocated budget to meet target expenditure in line with strategic business plans
- Local and international opinion leaders and decision makers, including patient organizations in accordance with the appropriate regulations

**Key Responsibilities**
- Manage market research, competitive intelligence and analysis projects
- Day-to-day management of projects and interaction with vendors (incl. planning and approvals) to ensure delivering results on time and within budget
- Provide in country support to gather and analyse Sobi product and competitor use post launches and aggregate local market data in terms of (patient) population data as well as sales data to a global level
- Ensure market information gathered is translated into relevant insights to inform the brand strategy
- Keep market data and competitor information up-to-date, structured and available
- Keep reference market data up-to-date for cross-functional use
- Share competitor information from congresses and captured in the field (incl. up-dates to competitor development timelines and other materials where relevant)
- Work in close collaboration with the Immunology brand leadership team
- Support assigned HQ project groups and support the overall Sobi Global business plans
- Ensure ongoing completion of all required initial and ongoing training in local regulations and policies, and adherence to those regulations and policies
- Follow up of cost according to the approved project and agreed budgets

**Qualifications**
- Education/Learning Experience:
University degree level education in medicine, biomedical research or finance/analytics
- Work Experience:
Market analytics and decision support role or equivalent for a minimum of 5 years
Experience in commissioning market research or marketing projects to external vendors
Pharmaceutical marketing/sales/financial experience for a minimum of 5 years
Experience of pre-launch and launch activities and markets is desired
- Skills/Knowledge:
Strong analytical and strategic thinking skills, networking and opinion leader relationship development engagement, Effective communication and team working skills
Report writing and presentation of analysis and strategic recommendations
Project management and leadership experience, delivering results on time and within budget
Flexibility, ability to manage change and operate in an environment of uncertainty
- Languages:
Fluency in written and spoken English

**Why Join Us?**

We are a global company with around 1,500 employees in more than 30 countries, and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

**Sobi Culture**

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them.

This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain.

Together, we define how our business can create

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