Account Based Marketing Lead, Emea

Vor 2 Tagen

Zurich, Schweiz Benchling Vollzeit

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.

Benchling's mission is to unlock the power of biotechnology. The world's most innovative biotech companies use Benchling's R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.

Come help us bring modern software to modern science.

**ROLE OVERVIEW**

You will approach ABM strategy with a data-centric mindset, and relish the opportunity to continually test and evaluate the success of your programs. You will be adept at cross functional collaboration with marketing (digital, brand, field, campaigns), sales and SDR teams to drive fully integrated programs.

**YOUR IMPACT**:

- Develop and execute account marketing strategies and plans for top target Enterprise and Strategic accounts with tactics mapped to key buyers and influencers to raise awareness and demand for Benchling solutions.
- Build strong relationships and interlock with sales teams to develop strong understanding of target accounts and build ABM programs that will drive pipeline and growth
- Align, coordinate and drive strong collaboration with cross-functional marketing teams to build integrated ABM campaign motions that leverage a broad mix of marketing programs to deliver against committed goals, timelines, and budget
- Collaborate with product marketing to produce tailored and relevant messaging by account.
- Build and obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs.
- Provide key stakeholders with ongoing reporting, campaign insights, and pacing against individual account goals.

**ABOUT YOU**:
**Must haves**:

- Solid account-based marketing or similar experience (gained in demand generation or field marketing) in a vertical B2B tech environment.
- Demonstrated success in planning, managing, and executing ABM and integrated marketing programs, inclusive of digital, events, and content marketing.
- Familiarity with a range of martech and analytics tools ( inc. Salesforce, Marketo, 6 Sense).
- Excellent English language skills with proven ability to communicate new ideas and campaigns to both internal and external stakeholders.
- Ability to thrive and adapt quickly in a fast-paced, deadline-driven environment.
- Demonstrate high initiative, critical thinking and flexibility to successfully develop and execute against evolving account-based marketing plans.
- Highly organized to work across multiple projects simultaneously, working collaboratively with both global and regional cross functional teams.
- Proven ability to think strategically, but with exceptional attention to detail in execution.
- Flexibility to travel as required (approx. 15-20% of the time) when safe to do so.
- Bachelor's degree in a relevant field.

**Nice to haves**:

- Fluency in a second language (French or German preferred).
- Working knowledge and in-depth understanding of research and development within life sciences.

LI-AD1

**Benchling welcomes everyone.**:
**We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.

We are an equal opportunity employer. That means we don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.

Our **leadership principles** **guide how all Benchlings can lead by example**:

- Admit mistakes and shortcomings
- Deliver results
- Disagree and commit
- Obsess over customers
- Rely on work ethic
- Show empathy
- Recruit and develop the best
- Sweat the details
- Think and communicate clearly
- Unite around the mission

For applicants for U.S.based roles only**:All new hires in the United States are required to be fully vaccinated against COVID-19 and to provide proof of vaccination prior to their first day of employment. If you are unable to be vaccinated for medical or religious reasons, we will explore potential reasonable accommodations; however, Benchling may not be able to grant such accommodations in all cases if doing so would cause undue hardship.

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