Global Head of Consumer Engagement
Vor 3 Tagen
**Roles & Responsibilities**:
- Develop, execute, and continuously refine multi-channel Consumer Relations and the development of membership and CRM programs, roadmaps, and Consumer Relation strategies to maximize customer lifetime value
- Define strategy for each of the brand to deliver to the company a Best-in-Class Omni channel Marketing function to maximize customer lifetime value
- Increase customer loyalty and trust: support and help in strengthening our CRM and Membership presence and activities
- Establish a clear and actionable process of interacting with consumers through varied channels to develop and strengthen a relationship with her
- Provide consumers with great & memorable experience and service across all controlled touch points such as Retail, Membership, E-commerce
- Utilize exceptional understanding of the female clothing, CRM and Membership strategies to provide insights and deliver competitive advantages for Triumph and sloggi
- Create a positive brand perception and boost engagement across all channels
- Assess the media platform used for each brand today and decide whether there is opportunity to expand to new ones
- Supervision and coordination of the local communication teams working on both brands
**Your ideal profile**:
- At least 10 years of marketing experience, with background in working at both HQ and country level
- Solid track of record in CRM, loyalty, member lifecycle management for consumer brands
- Excellent communication and leadership skills
- Passionate and creative strategist able to influence & inspire others
- Great stakeholder’s management
- Cross Functional expertise in Digital Marketing & deep understanding of digital ecosystems
- Strategic thinking and commercial mindset
- Experience and familiarity with leading CRM systems and analytical programs
- Highly driven & result orientated
- Excellent drive, judgment, creative insights and understanding of branded aesthetics
- English skills are essential
We offer an opportunity in a fast-paced organization which gives those looking for a challenge the possibility to grow with the company and shape the future.
We are a family owned company with strong values, operating at a global level with key markets in Germany, Japan and China - where our iconic brands, Sloggi and Triumph, continue to delight our consumers.
Triumph Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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