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Stage Consultant Customer Experience
vor 3 Wochen
Hybrid
Agency:
Havas Village Geneva
Job Description Summary:
Alliant technologie, data et créativité, l’entité Havas Customer Experience délivre des expériences porteuses de sens à ses clients. Sous la direction du responsable de Havas CX Suisse, la ou le futur(e) stagiaire participe à des projets allant du design à la data en passant par le développement d’expériences innovantes digitales et physiques. Une forte collaboration avec les autres entités de Havas en Suisse - Sport, Creative et Media - est aussi l’une des composantes principales de ce stage.
Durée du stage : 6 mois et plus.
Stage rémunéré.
Job Description:
Votre mission
- Concevoir et piloter des projets permettant une expérience client alignée sur les meilleurs standards du marché
- Comprendre les enjeux clients via l’étude d’insights, l’organisation de focus groups ou d’interviews en collaboration avec des experts UX
- Participer à la définition de Customer Journey (Key Moments of Truth, Pain points ) afin d’en favoriser la vision globale et transversale
- Spécifier l’expérience cible en collaboration avec les équipes clients et internes à Havas telles que Sport, Creative et Media
- Piloter la production de nouvelles expériences depuis la phase de design jusqu’à l’exploitation
- Identifier les axes d’optimisation sur les différentes étapes de l’expérience client
- Assurer le reporting projet et performances
- Effectuer la veille sur les meilleures pratiques CX (produits, services, outils, méthodologies)
Vos compétences
- Issu d’un cursus d’ingénieur, de formation supérieure en marketing ou ayant suivi un parcours spécialisée en digital
- Conciliant et rigoureux, vous êtes force de persuasion et de proposition. Vos capacités relationnelles et rédactionnelles sont reconnues.
- Fort esprit d’analyse et de synthèse, vous avez le souci du détail
- Connaissance d’outils comme Figma, Mural ou Notion permettant de cadrer et de concevoir des expériences digitales
- Familier de solutions technologiques comme WordPress ou Drupal, vous avez idéalement des bases en technologies de bases de données
- Maitrise d’outils d’analyse de performance comme Google Analytics et de dashboarding tels que PowerBi, Tableau ou Looker
- Êtes bilingue français et maitrisez l’anglais à l’oral et à l’écrit
Skills:
Customer Experience (CX), Customer Journey Mapping, Data Analysis, Data Reporting, Data vizualisation, Efficiency Analysis, Persona Creation, Project Management, Strategic Analysis, Wireframing
Contract Type:
Intern
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
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