Manager Marketing Media

vor 2 Wochen

Lausanne, Schweiz INTERNATIONAL OLYMPIC COMMITTEE Vollzeit

Department: Digital Engagement and Marketing
Location: Lausanne, Switzerland
**Contract Type: Temporary**
Activity Level: 100%
Entry date: 01.02.2023

As a Manager Marketing Media, your will lead cross-channel media planning & execution and scale the adoption & usage of media & creative technologies to support Digital Engagement & Marketing initiatives and contribute to the delivery of organisational objectives & targets

**Main responsibilities**
- In collaboration with internal stakeholders, act as central leader of all programmatic and digital marketing media programmes to drive Reach, Engagement and Acquisition among core and growth Olympic audiences, as well as contribute to driving Olympic brand relevance and engagement in the IOC priority markets.
- Lead the planning, implementation, optimisation and reporting of marketing media activities across programmatic, paid social and reservation channels, including value-in-kind (VIK) activities with Broadcast & Media Rights partners and paid media-led experiential activations
- Work closely with Senior SEO & PPC Manager on paid search & other PPC activities (e.g. Google Discovery Ads, Apple Search Ads) to ensure holistic cross-channel media planning and activation of paid media campaigns
- Work in partnership with Mobile Marketing Manager and Sign Up Marketing Manager to deliver paid media mobile app and acquisition activities to accelerate marketing efforts to drive installs of the Olympics app and acquire new users at scale.
- Lead ongoing optimisation of performance media activities to manage funnel performance, drive media efficiency and meet/exceed KPIs, directly supporting the delivery of the organisation’s reach & acquisition targets
- Lead and execute the Paid Media test & learn agenda, leveraging creatives, platforms, ad formats, bidding algorithms & landing page content as levers to improve the effectiveness and efficiency of paid media activities and drive innovation
- Work closely with Engagement Marketing Senior Manager in developing, implementing and refining the overarching media strategy and model that will shape how we leverage Paid, Owned & Earned media for Paris 2024
- Identify, lead the integration and scale the usage of advertising technology to leverage a data-first approach to marketing, refine audience targeting, deliver more relevant & personalised digital experiences, automate media & creative processes and improve measurement & reporting in collaboration with the media agency & other external partners, Engagement Marketing Senior Manager and Head of Marketing Strategy
- Work in close collaboration with internal teams and agency partners to curate and build the best set of creative assets to engage people through our paid media activities, with focus on dynamic creatives based on audience/data-driven insights to personalise and automate creative production at scale
- Collaborate with Digital Partnerships team to identify opportunities to generate additional media value from key digital partners (Meta, Google, Tiktok, Twitter, Snapchat, Amazon, etc.) and to amplify interactive digital experiences developed with these digital partners to increase overall reach & engagement of the activations and generate additional brand equity among our priority Gen Z audience
- Develop media dashboard with the media agency and the Digital Data & Analytics team for real-time media performance tracking to identify opportunities for optimisation and support daily operational needs, as well as and for business reporting to support internal stakeholder management
- Keep up to date with the latest trends and capabilities in media to ensure media planning & execution are aligned with media best practices and current media consumption behaviour of our target audience, to be able to deliver innovative experiences to our audiences and to share knowledge with relevant internal stakeholders
- Maintain the daily operating relationship with the media agency and key platforms, including oversight of media plan development, delivery, real-time optimisation, standardised performance reporting, coordination of adhoc requests, and finance & invoice management
- Support Engagement Marketing Senior Manager with procuring, contracting and developing an IOC central media agency and other paid media-related external partners

**Our requirements**
- University/bachelor’s degree or equivalent in business, marketing, advertising or related field; Higher education qualification or equivalent (master’s degree, MBA,, etc.) a plus
- Proven experience in social/digital marketing environments, ideally for global brand and/or entertainment, e-commerce, media company or a digital media agency, with proven track record of acquiring and re-engaging audiences
- Demonstrated hands-on experience with performance media principles, including data-driven mechanics, audience segmentation and personalised content strategy development
- Demonstrated understanding and hands-on expertise i

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