Regional Deployment Ogx

vor 2 Wochen

Zug, Schweiz Kenvue Vollzeit

Description

**Marketing Manager - Regional Deployment OGX - EMEA/LATAM/APAC**
- Regional deployment OGX : Manages OGX across the region to cascade globally aligned strategy and initiatives with limited shaping and transcreation.
- Key member of the RDL team, linking region to the global Brand Development Team on a day-to-day basis
- Leads a cohesive approach to marketing deployment across clusters/ region, embedding principles of science of brand growth, aligned to Global Growth brand plan.
- Drives above market share growth through increased consumer penetration, leveraging global playbooks and toolkits.
- Develops, coaches, and motivates end to end regional deployment team, embedding, and modelling Kenvue behaviours

This position reports into the Senior Marketing Manager - Regional Deployment Leader Hair and Scalp EMEA/APAC/LATAM.
**Major Duties & Responsibilities** **Leadership foundations: 20%**
Member of regional segment team, executing globally aligned strategy and priority workstreams for OGX
Ensuring strong collaboration & participation in Global Growth forum as per defined cadence.
Responsible for effective cascade of Globally aligned strategy, comms, innovation to region at growth forums
Responsible for inputs into 3 YR Op plan for non-priority markets in accordance to brand strategic plans
Act as single point of contact /representative for non-priority markets at the Global Table
Provide consolidated consumer needs to Global team for consideration
‘Red’ flag check with non-priority markets on key global initiatives (ie, regs, DE&I, legal, sustainability)

**Brand & connections excellence: 20%**
Ensure market /region compliance to globally aligned brand strategy, and positioning for OGX
Rollout global comms, content, playbooks to markets/clusters in region, editing only for regional nuances as agreed with Global Development Team
Ensure adoption & execution of SOBG principles across active markets
Executing within a framework for non-priority markets within a region, prioritize brand building activities as per globally cascaded 3 yr operating plan

**Innovation and portfolio excellence: 20%**
Rollout Globally aligned innovation, as per stage gate governance & market prioritization
Ensure adoption of Portfolio Strategy, price, pack architecture, including any RGM, SPM regionally led actions
Co-ordinate any Master text Artwork amends through Veraciti, adhering to global design guidelines
Lead on Quality & compliance issues as they pertain to marketing, ensuring effective comms & mitigation plan with cross functional team,
Regulatory / Advocacy Orgs, manage impact of changes in guidelines, ie, product remediation / required changes
Lead regional input for executive sales & operations planning, any supply chain opps/issues (ie, OOS, allocation management) & subsequent action plans

**Partnering & retail excellence: 20%**
Ensure rollout and adherence to created category strategy and shopper toolkits
Drive key initiatives to meet perfect store metrics, with commercial capability team lead for the region on OGX

**Putting our people first: 20%**
Coach, inspire and develop the end to end high performing team, ensuring diverse views of the communities and consumers we serve are embedded in our thinking and plans

**Other Duties**:

- Partners with supply and finance to ensure accurate supply projections and finance commitments.
- Analyse financial and share metrics to support execution of the global brand growth strategies
- Cascade the financial decisions made at the brand table to the clusters and / or markets
- Ensure compliance with marketing budget management across all cost lines as well as contingency management
- Consolidate total brand OUS performance & insights for Hair and Scalp reviews, and external reporting.
- Works in partnership with the cluster and / or local market leadership teams to ensure connectivity to the need state/brand plans.

Qualifications

**Required Minimum Education**:
Bachelor’s degree in marketing, or related field; Masters degree a plus

**Required Years of Related Experience**:
6+ years of Progressive experience developing and executing successful brand strategies, innovation, and operations with a track record of driving business growth and profitability in the Beauty industry.

**Required Knowledge, Skills and Abilities**:

- Expertise and passion for the beauty industry is a must
- Evidence of having shaped thinking in a complex/multi-factorial environment + making the complex simple.
- Evidence of collaborative shaping with clarity & impact + cutting through swirl + not afraid to make difficult decisions.
- Ability to make clear choices and highly developed prioritization skills.
- Strong track record of operational excellence - ensuring projects are successfully navigated through various systems and processes.
- Demonstrated business and cultural understanding of the local markets/regions we anticipate will fuel growth + substantial experience working with global

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