Mgr, Hcp Marketing, Cc, Digestive Health
vor 7 Monaten
Description
Kenvue is currently recruiting for:
**Manager, HCP Marketing, Cough, Cold & Digestive Health**
This position reports into the Director, HCP Marketing, Pain & Allergy, and is based in Zug, Switzerland, Skillman, NJ, or Summit, NJ (USA)
**Who we are**
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours.
**Role reports to**: Director, HCP Marketing, Pain & Allergy
**Location**: Zug, Switzerland, or Skillman, NJ, or Summit, NJ (USA)
**Travel %: 10**
**What you will do**
The Manager, HCP Marketing, Cough & Cold and Digestive Health, leads the development and execution of the engagement and content strategy to drive recommendation share specifically for his/her categories and brands across markets.
This role is a member of the global Brand team, responsible for Healthcare Professional driven business outcome and OKRs. The Manager will work closely with the global brand to bring HCP insights and perspectives to Category Visioning, Portfolio Management and New Product Development. This role also collaborates with Scientific Engagement, Customer Development, Medical Affairs, CBI and local teams to drive consistent deployment of HCP content, claims, and initiatives.
The Manager and global Brand team will work with markets to articulate priorities and an overall HCP Marketing investment model, tied to scaled omnichannel marketing deployment. This role also develops omnichannel communication toolkits within content effectiveness best practices, and facilities effective market co-creation and transcreation of materials, KOL management and cost-efficient and streamlined workflows and ways of working.
Key Responsibilities
- Develop HCP strategy by brand: role in the consumer journey, impact on brand penetration and NTS, strategic communication territories and claims, competitive benchmarking and metrics, as well as target audience needs and portfolio approach for cross-portfolio use
- Develop omnichannel communications toolkit of assets to be deployed by markets
- Define benefits HCPs can expect from our product or service, execution & deployment, including sample strategies
- Build Scientific pipeline (in partnership with Scientific engagement): map plans for research, advisory boards, science that sells, publications, continuous medical education
- Develop global and regional Congress plans and execution, as well as full calendar, mapping impactful events to support (world days, professional events, etc.)
- Own and build sponsorship/partnership/KOL plans (in partnership with Scientific engagement)
- Drive KPI Improvement, incl. Share of recommendation, Rank of recommendation
- Own and develop content strategy, toolkit and messaging map: provided to markets per brand, segment and key initiative
- Represents Kenvue at relevant external industry forums, and stay up-to-date on category trends and emerging technologies
**Qualifications**:
Required Qualifications
- A minimum of 5 years of years of progressive leadership experience, with a strong track record of business results and organizational leadership in HCP or life science related area
- Proven track record of developing and executing successful marketing strategies and programs
- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders
- Ability to think strategically and creatively, and to develop innovative solutions to complex problems
- Strong analytical skills, with the ability to interpret and use data to drive decision-making
- Life science degree and/or HCP or RX marketing background (able to interact with R&D and understand HCP’s needs)
- Proven leadership ability to motivate and manage cross-functional teams across a matrix organization
- Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences
- Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies
- Demonstrated ability to develop and deliver innovative business cases and models
- Excellent communication and collaboration skills to work with brand teams and agency ecosystem.
Desired Qualifications
- Category expertise and experience working across markets/regions
- Exper
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