Sr Marketing Mgr, Global Women's Health
vor 21 Stunden
Description
**SENIOR MARKETING MANAGER, GLOBAL WOMEN’S HEALTH**
We are looking for a talent to join the Essential Health’s Growth Team based in Zug/Switzerland, as Senior Marketing Manager for Women’s Health. The Senior Marketing Manager is responsible for ensuring Innovation Pipeline sufficiency for the next 3 years as well as the development of global toolkits and regional activation guidelines that will realize the extraordinary power of everyday care. The Senior Marketing Manager ensures a strong outside-in focus, will work with a cross-functional team of R&D, supply chain, packaging engineering, Design, and marketing leads to develop growth plans based on consumer, category, and competitive data and insights.
This position reports into the Global Brand Director for Women’s Health.
**Superior Brand Building: 40%**
Delivers global brand toolkits that meet and advance the category prototype in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain and regional Commercial Organizations.
Delivers winning brand building plans through strong collaboration with the regional focus markets (BMCs) to address meaningful opportunities and threats as they arise.
Develops and ensures the implementation of aligned global comms, content and playbooks (Influencer/HCP/Shopper) consistent with the Science of Brand Growth (SOBG) principles. Delivers directly through the BMCs and rolls out to the rest of the world through deployment teams.
Advances Science of Brand Building capabilities in Kenvue making it a strong organizational muscle. Operates with a scarcity mindset and best in class stewardship principles.
**Cross-functional & regional Leadership: 20%**
Ensures strong collaboration & participation in Project Meetings as part of the aligned cadence.
Works closely with the local BMCs markets’ teams to understand consumer insights and challenges, the go to market and the trends to deliver the best long-term plans for the brand.
Always puts consumer first to unleash the best insights to drive brand performance.
**Innovation & Portfolio Strategy: 30%**
Delivers globally a consistent and distinctive innovation pipeline that meets and advances the category prototype in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain and regional Commercial Organizations.
Delivers the global brand pipeline ensuring sufficiency and freshness needs for the BMCs.
Delivers winning innovation launches plans through strong collaboration with the BMCs based on consumer needs. Develops and ensures the implementation of consistent and aligned global innovations together with launch playbooks: content, playbooks (Influencer/HCP/Shopper) consistent with SOBG principles. Delivers directly through the BMCs and rolls out to the rest of the world through deployment teams.
**Putting our people first: 10%**
Brings the Kenvue Promise to life.
Lives the Kenvue values and behaviours.
Qualifications
**Required Minimum Education**:
Bachelor’s degree in marketing, or related field; Master’s degree a plus
Required Years of Related Experience:
- 8+ years of Progressive experience executing successful brand strategies, innovation, and operations.
- Experience in executing in a similar integrated brand leadership role within a consumer-packaged goods organization, preferably with a breadth of functional and/or industry experience. Experience working in a global capacity & collaborating with regional teams. Evidence of leading & growing a large global brand with meaningful sales outside of US. Strong track record of success working with local markets, in particular teams in India, Brazil or Germany.
**Required Knowledge, Skills and Abilities**:
- Evidence of having worked in a complex/multi-factorial environment + making the complex simple.
- Experience in working with global E2E cross functional teams.
- Demonstrated business and cultural understanding of local markets/regions we anticipate will fuel growth + experience working with and managing global teams.
- Demonstrated experience managing E2E innovation processes and global pipeline development (including creation of breakthrough and/or disruptive innovation) resulting in sustained global brand growth.
- Proven experience in managing the complexity of working across numerous time zones, influencing senior level stakeholders, and managing & inspiring team members across various levels who are not direct reports.
- Experience working with R&D, Market Research, Communications Agencies, Finance, Sales and Project Management is required. Experience working with Legal, Regulatory, and global partners is preferred.
Primary Location Europe/Middle East/Africa-Switzerland-Zug-Rotkreuz
Job Function Marketing
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