Hpv Consumer Activation Campaign Manager
vor 2 Monaten
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Our Human Health International Marketing team is passionate about bringing our medicines and vaccines to our customers around the world.
The International Vaccines is a diverse team of professionals building on our Company’s 130-year legacy as a global leader and innovator of pediatric, adolescent and adult vaccines. The International Vaccines Marketing organization is part of the Human Health International Marketing Organisation (IMO), a results-driven, ambitious team of sales and marketing professionals who are passionate about bringing our Company's prescription medicines and vaccines to ex-US markets. The International Vaccines Team supports the execution for the HPV & PCV portfolio’s, including inline vaccines as well as our innovative pipeline assets.
The International HPV ACT (Activate, Convert, Track) Campaign Manager is an experienced consumer activation content manager with the ability to execute a diverse amount of content and assets through all digital (and offline) channels across multiple international markets. In this role, you will be part of the International Commercial Operations Content Factory team and the HPV ACT Consumer Activation Team to help our Company drive growth in the consumer-leaning franchises by driving always-on campaigns and content, helping consumers in the journey of disease education and encourage them to consult with their doctors.
This is a high-visibility leadership role, reporting to the Head of Content, in the International Commercial Operations (ICO) team. ICO is a results-driven, ambitious team of diverse professionals who are passionate about bringing our Company's prescription medicines and vaccines to ex-US markets. This position is based in Lucerne, Switzerland.
**Key Roles & Responsibilities**
As the Campaign Manager in the International HPV ACT centralized consumer activation squad team, your focus will be on content strategies, execution and excellence.
- Responsible for the delivery and execution of high-quality creative strategy, ideas, concepts and final creative material for the activation plan.
- End to End content management and excellence across paid, owned and earned channels.
- Partnering with regional team and local market activation leads in preparation of the final recommendations presented for decision at each gate.
- Leads and drives the localization and transcreation with key markets.
- Sets-up the governance structures with key markets, our Research & Development Division and agencies on campaign execution.
- Ensures community practices, owns and runs the social media community team across our company.
- Drive content re-use across markets for centralized campaigns including updating global content repository for our company’s campaigns.
- Improve local transcreation adapting to different existing and new platforms.
- Plan and execute medical and legal reviews for all markets in partnership with agencies.
- Provide messaging and content best practices for consumer activation campaign (regional and or local).
- Oversee implementation of a Search Engine Optimization strategy for websites and other appropriate channels, in partnership with paid and web agency team.
- Explore and enable innovative content and experiences opportunities like modular content in partnership with ACT Digital Consumer Activation squad lead.
**Education Minimum Requirement**:
- Required: Bachelor's Degree.
- Preferred: Master's Degree.
**Required Experience and Skills**:
- Experience in content management, digital and social content creation and optimization.
- Search Engine Optimization knowledge is beneficial.
- Experience working in cross-functional and cross-geographical teams is preferred.
- Ability to manage complex timelines and multiple stakeholders including agency partners.
**Preferred Experience and Skills**
- Strong organizational, verbal, and written communication skills.
- Strong collaboration skills (demonstrated ability to work cross-functionally and cross-divisionally).
- Expertise working with various digital channels.
- Expertise using analytics to measure and optimize digital initiatives and campaigns.
- Creative thinking and problem-solving skills.
- Self-motivated; hands-on approach to work.
- Experience with Agile with a bias towards speed and agility.
- Expertise working in consumer environment.
- Experience in regional roles, positively impacting a very diverse set of markets.
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
**THE COMPANY**
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