Mer Vaccines Consumer Performance and Insights

vor 1 Woche

Kriens, Luzern, Schweiz MSD Vollzeit
Our Human Health Division maintains a "patient first, profits later" ideology.

The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Join our dynamic Mid-Europe Region (MER) Vaccines Marketing Team, focused on delivering innovative medicines and vaccines across the region.

As part of the MER Vaccines Marketing Team, you'll contribute to our 130-year legacy of advancing vaccines for diverse age groups.


As the Performance and Insights Manager within the Consumer Activation and Conversion (CAC) Team for Vaccines, you will act as an experienced data and analytics leader who understands consumer activation data generated through media and has the skills and capability to provide the analysis and insights necessary to optimise the performance of campaigns and assets.

The position is headquartered in Lucerne, Switzerland, however, we are offering flexibility to be based anywhere within the MER Region.


Main Responsibilities:

Data & Insights**- Leading Regional Market Research initiatives related to file data gaps to inform campaigns & effective targeting. Compile & analyse existing market research to better understand local realities and tailor approaches.

  • Implementing stringent Data governance protocols and leading analytics measurement reporting. Furthermore, providing essential Media Support and managing the Datorama platform for efficient and accurate data management and visualization.
  • Working intimately with the regional Data & Analytics (DnA) team to continually track and measure the effectiveness of ongoing campaigns across all markets. This involves the utilization of various analytics tools and techniques to dissect campaign performance data.

Performance measurement, dashboard & benchmark

  • Deploying a comprehensive regional measurement framework for all inmarket campaigns. This includes setting relevant Key Performance Indicators (KPIs), meticulously analysing, and optimizing campaigns based on realtime feedback and data. The actionable insights derived can then be communicated back to the regional CAC Lead and to markets for future improvements.
  • Interacting and collaborating with regional campaign & content effectiveness analysts to aggregate and compare campaign performance across multiple markets. This provides a holistic view of the marketing efforts and their impact.
  • Supporting the management of Datorama dashboards for selected markets. This includes coordinating data taxonomy, establishing robust data connections, and designing intuitive dashboards in partnership with both global and local market teams.
  • Designing, publishing, and distributing frequent performance reports to all relevant stakeholders. These reports should provide clear insights into campaign effectiveness, audience response, and areas of improvement. Regular distribution ensures all teams are kept up to date with the latest data and performance metrics, enabling informed decisionmaking.

Cross collaboration

  • Assisting in the creation of a centralized approach for the MER CAC Team. This aims to optimize the scaling of media processes and structures, enabling rapid inmarket innovation and effective tactical implementation, thus increasing the speed, impact, and efficiency of marketing efforts.
  • Working in partnership with the company International Content Engine and ACT teams, fostering a collaborative environment to enable the creation and delivery of optimal consumer experiences.

Specific attributes required:

  • Demonstrate strong collaboration skills: partner effectively within the CAC team and with market teams to execute and track campaigns effectively in all markets and clusters. Encourage collaboration, foster an environment of continuous learning, and promote excellence in all operations.
  • Embracing New Approaches: Advocate for and implement new ways of working, such as Agile methodologies and collaboration technologies. Demonstrate flexibility and adaptability in the face of changing circumstances or challenges.
  • Data-

Driven Decision Making:
Integrate analytics into decision-making processes. Use data to inform strategies, measure effectiveness, make recommendations and drive continuous improvement.

  • Communication: Possess excellent communication skills, with the ability to articulate complex ideas clearly and effectively. Foster open communication within the team and with stakeholders.
  • Resilience and Positivity: Maintain a positive attitude in the face of challenges. Show resilience and encourage the same in team members.
  • Innovation and Creativity: Foster an environment of innovation and creativity. Encourage team members to think outside the box and bring forward novel ideas or solutions.
  • Championing Diversity, Equity, and Inclusion: Model a positive mindset and behaviour that values and promotes diversity, equity, and inclu

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