MER Vaccines Consumer Campaign and Orchestration Manager

Job Description

Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Join our dynamic Mid-Europe Region (MER) Vaccines Marketing Team, focused on delivering innovative medicines and vaccines across the region. As part of the MER Vaccines Marketing Team, you'll contribute to our 130-year legacy of advancing vaccines for diverse age groups.

As the Campaign and Orchestration Manager within the Consumer Activation and Conversion (CAC) Team for Vaccines, you'll lead the execution of compelling digital and omnichannel campaigns for consumers and healthcare providers throughout the MER region. You'll collaborate with market teams to effectively run campaigns and coordinate across stakeholders, thereby driving business growth, enhancing disease awareness, and promoting patient-doctor consultations.

As a member of the MER Vaccines CAC Team, you'll operate in a high-visibility role reporting to the CAC Lead, enabling markets to shape the future of healthcare access in the region. The position is headquartered in Lucerne, Switzerland, however, we are offering flexibility to be based anywhere within the MER Region.

Main Responsibilities:

Campaign Management

• I n partnership with the MER CAC Marketing Manager, drive the delivery and execution of high-quality creative strategies, concepts, and final creative material and campaigns for the consumer and healthcare practitioner activation plan
• Ensure end-to-end content excellence across paid, owned, and earned channels
• Collaborate with the regional team and local markets in preparing final recommendations for decision-making
• Lead the localization & transcreation process in prioritized markets
• Establish governance structures across markets, our Research & Development Division, agencies and other stakeholders for campaign planning, review and execution
• Manage social media practices in a community approach across MER teams
• Promote content re-use across markets for centralized campaigns and leverage the global content repository across MER
• Adapt local transcreation to different existing and new platforms
• Agree with MRL on an approach to simplified medical and legal reviews of campaigns for all markets in partnership with agencies
• Share best practices for messaging and content in consumer activation campaigns
• Oversee the implementation of a Search Engine Optimization strategy for websites and other channels, in collaboration with paid and web agency teams
• Explore and enable innovative content opportunities such as fragments and modular content
• Coordinate and promote synergies for media buying, leveraging on a regional approach focused on prioritized markets

Project Management

• Contribute to the design of short (6-9 months) and long-term (post 9 months) consumer activation roadmaps, establish clear goals and milestones in line with region and market launch waves
• Cultivate strong collaborations with cross-functional/divisional teams (Legal/Policy/ Research & Development Division), to accelerate and achieve key deliverables in consumer activation programs
• Monitor project timelines, manage project budget, track spending trends with Finance teams, support project approval processes, and align decisions with International Vaccines team and appointed agencies
• Document meeting discussions, prepare for meeting materials, flag key issues, track open actions, and develop mitigation plans

Transition Management

• Liaise with the region and with market vaccines leads to transition local teams from the current mostly individual approaches, to consistent and centralized approach supporting Master Brand approach
• Drive effective collaboration and deployment of the GRL model for content and campaign creation and management, along with HHI (International Vaccines and International Content Engine teams)
• Establish baseline requirements and market readiness assessments in order to accelerate on the delivery of the CAC operating model, in collaboration with the CAC Marketing Manager
• Collaborate with stakeholders at all levels to diagnose key operational challenges, improve implementation efficiency, and develop playbooks to equip the region/markets

Internal Coordination

• Identify areas for training and coaching to increase enterprise governance awareness and promote adoptions of new platforms, supporting the efforts of the CAC Team
• Design effective communication channels to collaborate with internal and external stakeholders and agency teams

Process Optimization & Knowledge Management

• Simplify processes into action, identify and resolve team and project management issues, optimize workflows, and support the rollout of global processes for regional or local initiatives
• Engage project and organizational stakeholders, provide timely updates, facilitate internal sharing, and support periodic business reporting efforts

Specific attributes required

• Demonstrate strong collaboration skills: partner effectively within the CAC team and with market teams to execute campaigns effectively in all markets and clusters. Encourage collaboration, foster an environment of continuous learning, and promote excellence in all operations
• Embracing New Approaches: Advocate for and implement new ways of working, such as Agile methodologies and collaboration technologies. Demonstrate flexibility and adaptability in the face of changing circumstances or challenges
• Data-Driven Decision Making: Integrate analytics into decision-making processes. Use data to inform strategies, measure effectiveness, and drive continuous improvement
• Communication: Possess excellent communication skills, with the ability to articulate complex ideas clearly and effectively. Foster open communication within the team and with stakeholders
• Resilience and Positivity: Maintain a positive attitude in the face of challenges. Show resilience and encourage the same in team members
• Innovation and Creativity: Foster an environment of innovation and creativity. Encourage team members to think outside the box and bring forward novel ideas or solutions
• Championing Diversity, Equity, and Inclusion: Model a positive mindset and behaviour that values and promotes diversity, equity, and inclusion. Ensure that all team members feel valued, respected, and empowered to contribute fully

Your Profile:

• Bachelor's Degree required in Marketing, Business, Communication, or a related field. Equivalent professional experience in these areas will also be considered
• Relevant certifications in digital marketing, project management, or related areas are beneficial. These might include certifications from recognized bodies such as Google (e.g., Google Analytics, Google Ads), Project Management Institute (e.g., PMP, CAPM), or Digital Marketing Institute
• Substantial experience in a role within a marketing, digital marketing or consumer activation setting may be considered in lieu of formal qualifications. This should include evidence of successfully managing and executing large-scale projects or campaigns, leading and developing a team, and making significant contributions to business growth
• Continuous professional development is valued. Evidence of ongoing learning, such as participation in industry events, completion of professional development courses, or contributions to industry publications or forums, can demonstrate your commitment to staying current in this rapidly evolving field
• Demonstrated Leadership and track record of success: A minimum of 3 years of experience in project execution and/or leading digital/offline campaign management and execution teams. Proven record of successful team building, resource management, and project completion within timelines and budget
• Organizational Growth: Hands-on experience in establishing, leading, and expanding centralized marketing organizations. Demonstrated ability to set up efficient structures and processes that promote productivity and growth
• Diverse Market Experience: Solid background in working with a wide range of markets and regions, demonstrating the ability to understand and address diverse consumer needs and preferences
• Enterprise Mindset: Proven ability to drive change with an enterprise mindset, balancing local requirements with overall organizational goals and strategies
• Comprehensive Digital Campaign Management: End-to-end digital campaign management experience, including planning, execution, monitoring, and evaluation
• Data and Insights: Proficiency in harnessing data for decision-making, including using analytics tools, interpreting data, to generate insights. Ability to translate insights into actionable strategies
• Communication Skills: Exceptional verbal and written communication skills, with the ability to convey complex ideas in a clear, concise manner
• Collaboration: Proven ability to work cross-functionally with diverse teams to achieve shared goals
• Problem-Solving: Demonstrated creative thinking and problem-solving skills, with a proactive approach to addressing challenges and seizing opportunities
• Agility: Experience with Agile methodologies and the ability to adapt swiftly to changing circumstances, demonstrating a bias towards speed and agility

THE COMPANY

Our company has had a presence in Switzerland since 1963. With a regional office and manufacturing/packaging facility, Lucerne is considered the center of operations. Approximately 1,000 people work collaboratively at the four Lucerne locations (Tribschenstrasse, Citybay, Schachen and Kriens). A fifth location has been recently established in Zurich, aimed at accelerating the development and commercialization of many of our company's medicines and vaccines, which supports our mission to save and improve lives around the world. The new location has a target date of 2021 for operational readiness.

We are proud to be certified as a "Top Employer Switzerland" and "Top Employer Europe" showing the company's commitment to our employees and the community around us.

The Ring Center building located in Kriens is our Regional Headquarters for Europe, Middle East and Africa. Employees from 50 nations across the region bring their diverse backgrounds and experiences together to develop solutions that benefit all our patients. From this site we provide leadership and support to more than 70 local subsidiaries around the world.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date:06/21/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R291163