Mer Vaccines Consumer Campaign and Orchestration
vor 7 Monaten
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Join our dynamic Mid-Europe Region (MER) Vaccines Marketing Team, focused on delivering innovative medicines and vaccines across the region. As part of the MER Vaccines Marketing Team, you'll contribute to our 130-year legacy of advancing vaccines for diverse age groups.
As the Campaign and Orchestration Manager within the Consumer Activation and Conversion (CAC) Team for Vaccines, you'll lead the execution of compelling digital and omnichannel campaigns for consumers and healthcare providers throughout the MER region. You'll collaborate with market teams to effectively run campaigns and coordinate across stakeholders, thereby driving business growth, enhancing disease awareness, and promoting patient-doctor consultations.
As a member of the MER Vaccines CAC Team, you'll operate in a high-visibility role reporting to the CAC Lead, enabling markets to shape the future of healthcare access in the region. The position is headquartered in Lucerne, Switzerland, however, we are offering flexibility to be based anywhere within the MER Region.
**Main Responsibilities**:
**Campaign Management**
- In partnership with the MER CAC Marketing Manager, drive the delivery and execution of high-quality creative strategies, concepts, and final creative material and campaigns for the consumer and healthcare practitioner activation plan
- Ensure end-to-end content excellence across paid, owned, and earned channels
- Collaborate with the regional team and local markets in preparing final recommendations for decision-making
- Lead the localization & transcreation process in prioritized markets
- Establish governance structures across markets, our Research & Development Division, agencies and other stakeholders for campaign planning, review and execution
- Manage social media practices in a community approach across MER teams
- Promote content re-use across markets for centralized campaigns and leverage the global content repository across MER
- Adapt local transcreation to different existing and new platforms
- Agree with MRL on an approach to simplified medical and legal reviews of campaigns for all markets in partnership with agencies
- Share best practices for messaging and content in consumer activation campaigns
- Oversee the implementation of a Search Engine Optimization strategy for websites and other channels, in collaboration with paid and web agency teams
- Explore and enable innovative content opportunities such as fragments and modular content
- Coordinate and promote synergies for media buying, leveraging on a regional approach focused on prioritized markets
**Project Management**
- Contribute to the design of short (6-9 months) and long-term (post 9 months) consumer activation roadmaps, establish clear goals and milestones in line with region and market launch waves
- Cultivate strong collaborations with cross-functional/divisional teams (Legal/Policy/ Research & Development Division), to accelerate and achieve key deliverables in consumer activation programs
- Monitor project timelines, manage project budget, track spending trends with Finance teams, support project approval processes, and align decisions with International Vaccines team and appointed agencies
- Document meeting discussions, prepare for meeting materials, flag key issues, track open actions, and develop mitigation plans
**Transition Management**
- Liaise with the region and with market vaccines leads to transition local teams from the current mostly individual approaches, to consistent and centralized approach supporting Master Brand approach
- Drive effective collaboration and deployment of the GRL model for content and campaign creation and management, along with HHI (International Vaccines and International Content Engine teams)
- Establish baseline requirements and market readiness assessments in order to accelerate on the delivery of the CAC operating model, in collaboration with the CAC Marketing Manager
- Collaborate with stakeholders at all levels to diagnose key operational challenges, improve implementation efficiency, and develop playbooks to equip the region/markets
**Internal Coordination**
- Identify areas for training and coaching to increase enterprise governance awareness and promote adoptions of new platforms, supporting the efforts of the CAC Team
- Design effective communication channels to collaborate with internal and external stakeholders and agency teams
**Process Optimization** & Knowledge Management**
- Simplify processes into action, identify and resolve team and project management issues, optimize workflows, and support the rollout of global processes for regional or local initiatives
- Engage project and organizational stakeholder
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