Category Executive Fmc

Vor 2 Tagen

Lausanne, Schweiz British American Tobacco Vollzeit

**Role Profile**

**GRADE**:Junior Management

**FUNCTION**:Category Executive

**CITY & COUNTRY**:Lausanne, Switzerland

**ROLE SUMMARY**

The Area Category Executive is accountable for:

- Supporting Market Category Manager in the definition of projects translating the Multi-Brand Category strategy on the Swiss Market
- Driving the implementation of Brand Marketing projects

**ACCOUNTABILITIES**
- Manage, conduct and evaluate projects to implement brand marketing strategy. Drive product and campaign development and deployment, in collaboration with internal stakeholders.
- Ensure effective budget allocation within the context of agreed projects and approved budgets.
- Brief agencies and manage operations with agencies in the implementation of assigned brand projects.
- Direct and coordinate assigned channels (also called Touchpoints, e.g. online platform) in day-to-day business. Fulfill the function of Touchpoint person-of-contact for the brand/category and brand ambassador within the organization.
- Analyze and evaluate market and market research data to identify and develop new marketing measures for the brand/category.
- Support Market Category Manager in the strategic and operational brand planning.
- Functionally direct and coach trainees and interns and conduct know-how transfer for new staff members of the Brand Marketing team.

**EXPERIENCE, SKILLS, KNOWLEDGE**
- Degree, business administration with focus on marketing
- First experience in Brand and/or Trade Marketing
- High flexibility + excellent interface management (in-house and external)
- Effective and efficient way of working
- Experience in project management
- Feel for brands / consumers
- Analytical and conceptual skills and individual initiative and organizational skills
- Distinctive communication skills
- Marked ability to work in a team, to establish contact and to collaborate
- Flexibility and resilience
- business fluent language skills in English and either French or German

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference

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