Marketing Lead

vor 2 Wochen

Zug, Schweiz Papers AG Vollzeit

About Acurast

Acurast's vision is to offer a serverless decentralized cloud. We believe that, given the current geopolitical landscape, relying on a monopoly of US-based tech giants won't be sustainable long-term. Disrupting the already well-established companies in this space will only be possible by changing the rules of the game.

For this reason, instead of using legacy, servers as the foundation of our cloud, Acurast utilizes the perfect fit for decentralized compute: mobile devices. While many may find this counterintuitive, these devices are a perfect fit. They are objectively more secure, more resilient, more efficient, and more powerful enough while having a drastically lower acquisition and running cost. Creating the perfect disruptor for a cloud where everyone can participate In providing compute, offering developers a more affordable alternative to the legacy cloud that even offers complete confidentiality.

Tasks

Your Role at Acurast

Your role is to articulate Acurast's message to the global audience by crafting a marketing message that adeptly speaks to the three primary stakeholders of Acurast: Processors, the entities fueling compute for the decentralized cloud; Consumers, the developers utilizing Acurast; and the Community.
- Develop and implement impactful communication campaigns targeting diverse audiences to enhance brand awareness and bolster the company's reputation.
- Create engaging materials to develop Acurast’s brand and unique persona across platforms like X/Twitter, Telegram, Discord, etc.
- Work with technical experts and thought leaders on the team to develop insightful and topical longer form content like newsletters and articles.
- Partner with the community and community design community programs to amplify content reach and impact i.e. Acurast Ambassador Program, Acurast Processor Bootstrapping Campaign.
- Disseminate information about research, products, innovations, and ecosystem-wide updates to ensure global awareness.
- Actively monitor media, social media, and community platforms, serving as the primary point of contact for support, and responding effectively to inquiries and issues as they emerge. Liaise with engineers and founders to accurately respond to technical questions and building up a personal knowledge pool.

**Requirements**:

- Proven expertise in crafting tangible marketing narratives and strategic plans for successful Web3 projects. Your experience includes effectively conveying the unique value propositions of Web3 initiatives through various channels, demonstrating a clear understanding of complex concepts.
- Autonomy and Task Prioritization: As a self-driven professional, you excel in independently managing tasks, taking ownership, and prioritizing activities based on established goals. Your ability to deliver results within specified timelines showcases your autonomy and effective task prioritization.
- Team Collaboration: While being autonomous, you bring strong collaboration skills to the table. You actively engage with colleagues, sharing knowledge, ideas, and insights to contribute to the team's overall success and advance Acurast's objectives. You are eager to collaborate engineers on making the technical details of Acurast palatable to developers.
- Baseline Understanding of Protocols, Technology, and Crypto: Your solid foundation in protocols, technology, and cryptocurrencies provides a valuable baseline understanding. You demonstrate the agility to quickly upskill in response to new technical developments, staying current with industry advancements.
- Fluency in English: Your proficiency in both verbal and written English enables you to communicate effectively and engage with a diverse array of stakeholders. This linguistic capability contributes to your success in conveying Acurast's message to a global audience.

**Benefits**:

- Remote, but you can join the team at our current offices in Zug. When remote, you’ll have to be within CET (+/- 3 hours). We are frequently going on (fully paid) team events like offsites, dinners, hackathons, ski-weekends and more.
- We offer 5 weeks of yearly paid vacation, a competitive salary with a token incentive structure.

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