Portfolio Multiple Myeloma Marketing Lead

vor 6 Monaten

Zug, Schweiz Johnson & Johnson Vollzeit

We are part of the Johnson & Johnson family of companies, one of the largest healthcare companies in the world.

At Janssen Switzerland, we are all working together towards one big goal. We are working together to make cancer a thing of the past - that's a promise An exciting task that we pursue with passion. The great thing is that we also have fun doing it: We are a team. We value open dialogue and mutual appreciation more than hierarchies. We fight together and we laugh together. We have already achieved many things for patients that were previously unimaginable. And we want to achieve much more.

In our Hematology & Oncology Division, we are responsible for medicines that help to improve the health and quality of life of patients with oncological diseases. In the field of multiple myeloma in haematology, we are looking to strengthen our marketing team as soon as possible:
PORTFOLIO MARKETING LEAD - MULTIPLE MYELOMA

Your tasks with us include:

- The empowering and direct management, training and further development of the marketing team
- You develop the multiple myeloma portfolio marketing narrative, based on comprehensive market and customer understanding - in line with the overall Business Unit strategy and define the marketing objectives for the portfolio and brands for your team
- You are responsible for the implementation of all marketing activities, develop integrated customer journeys, and empower your direct team of marketing managers & specialists to define the relevant touchpoints and omnichannel planning as part of the brand plan within their specified product budget and in coordination with the cross-functional product team
- You define and create our portfolio narratives, direction and coordinate these cross-functionally. You fuel the full Power of Our Portfolio
- You are part of (and/or lead) the cross-functional Strategic MM Country Value team and facilitate the local action teams to discuss and implement the operational topics
- You plan, monitor and track the performance and forecasting of the respective brands and portfolio (i.e. also as part of the financial planning processes).
- You excel in leading a repository of critical insights that follows up month by month on the penetration and treatment reality of our evolving portfolio across key accounts
- You will work closely with the CLL and CAR-T marketing team leads and ensure alignment and alignment of the product into the portfolio strategy
- You are responsible for data-driven marketing, i.e. integrated performance analysis of all relevant marketing data/critical metrics to derive recommendations for action as part of the marketing strategy
- Together with the National Sales Manager, you are responsible for the conception and planning of field sales conferences and training sessions
- You represent the function in the cross-functional product team and actively shape the overall product strategy and ensure efficient implementation of marketing projects
- Together with Market & Customer Insights Managers, you are responsible for planning the market research plan and market analyses in order to generate a comprehensive understanding of customers and competitors
- You ensure regular direct exchange with customers for the team and for yourself (e.g. as part of ad boards, market research, etc.) in order to build customer understanding and incorporate this into marketing projects
- You plan the resources of the marketing team and are responsible for compliance with JnJ framework conditions and those of the entire hematology team. You actively address potential resource bottlenecks to the Business Unit Leader and propose prioritization
- You are responsible for compliance with all regulatory and legal requirements in relation to marketing communications and ensure regular training of the marketing team
- You represent the local marketing function to the international organization and help shape the regional product marketing strategy and planning
- You contribute significantly to sales, budget and personnel planning and are responsible for the overall marketing budget MM.

**Qualifications**:

- A successfully completed university degree
- Experience in oncology and prior knowledge in hematology is required, myeloma experience is an advantage
- Experience in collaborating and implementing projects with EMEA and working in cross-functional organizations desired
- Profound expert knowledge in the development & implementation of marketing strategies and plans in an omnichannel approach
- At least 5 years of solid experience in marketing or marketing-related functions in strategic and operational roles
- Experience in managing, training and developing employees
- Experience in the pharmaceutical environment or healthcare market
- The ability to act positively even in adverse conditions, to motivate direct and indirect teams and to lead by influence.
- Strong critical thinking and big-picture thinking
- High learning agility and an open awa

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