Marketing Director

vor 7 Monaten

Zug, Schweiz Abbott Laboratories Vollzeit

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Diagnostic testing is a compass, providing information that helps in the prevention, diagnosis and treatment of a range of health conditions.

Abbott’s life-changing tests and diagnostic tools give you accurate, timely information to better manage your health. We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

Our International Markets team, currently has an opportunity for **a Marketing Director, International Markets, Cardiometabolic and Informatics. This role supports Europe, Middle East, Latin America and Asia Pacific regions.**

The Marketing Director, in partnership with global Marketing, leads the establishment of the marketing vision and annual objectives, goals, strategies, and key initiatives for the marketing organization. Manages a team of high-performing individuals and managers, provides informal and formal coaching in alignment with organizational objectives. The role is responsible for area wide long-and-short term strategic planning and execution of programs across consumer & healthcare professional channels, to deliver on goals & P&L commitments of the business.

**WHAT YOU’LL DO**
- Lead a team in development of marketing strategy, value propositions, and marketing initiatives for one or more lines of business
- Identify growth opportunities, prioritize and develop business cases to fund R&D and support Business Development initiatives including M&A activity
- Develop a high-performing strategic marketing organization, including hiring and developing high performing talent, own succession, and succession at each key management layer or position
- Collaborate with internal and external stakeholders to achieve objectives.
- Lead long (3-5yr) and short (annual) term strategic planning, including analysis, recommendation, and presentation of proposed strategies to senior leadership
- Be the voice of the customer within the organization and lead market research & intelligence efforts to inform strategy and tactical choices from the market & customer need across the market
- Execute on translating insights and analysis into winning value prop and revenue / influencer / able to align entire organization to embody and deliver the value prop in every aspect
- Lead the pricing strategies, tools, and insights for development opportunities for margin enhancement
- Lead a team in development of marketing strategy, value propositions, and marketing initiatives for one or more lines of business

**EDUCATION AND EXPERIENCE YOU’LL BRING**
- Minimum 8 years of experience with progressive responsibility in a combination of healthcare, diagnostics, brand management; consumer-packaged goods and/or healthcare marketing
- Strong thought leadership, written, and verbal communication skills with proven ability to interact directly with executive leadership to drive strategy and investment decisions
- Strong marketer with strategic marketing acumen to assess various market needs
- Experience in leading upstream and/or downstream marketing function in previous roles
- Expertise in insight-based strategic marketing communications development
- Deep understanding of international markets
- Demonstrated ability to lead, develop teams, and collaborate with cross-functional teams
- Proven ability to develop and execute complex strategic business & marketing plans
- Familiarity with primary and secondary market research and data analysis
- Experience and proficiency with P&L / budget management
- BS/BA in Marketing or related field

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