Reputation and Crisis Management Lead
vor 1 Woche
The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation. The Forum engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas.
The Global Communications Group is the central Forum team dedicated to communications with the public, media, stakeholders and staff in relation to the Forum’s mission. Through multiple channels, the Group is responsible for communicating the work of the Forum and its constituents, reaching, growing, engaging and inspiring diverse and interested audiences.
Why we are recruiting
The Group is expanding and consolidating its strategy. It is composed of four key functions: Communication Strategy and Coordination, Public Engagement, Media Engagement, and Stakeholder and Staff Engagement. It is searching for a Reputation and Crisis Management Lead, working within the Communication Strategy and Coordination unit and responsible for monitoring and enhancing the Forum’s brand perception and reputation and managing the organization’s communication in sensitive or crisis situations.
Reporting Lines & Interactions
The role will report to the Head of Reputation and Crisis Management. Internally, the role will liaise with colleagues to strategize and coordinate the Forum’s ongoing reputation management activities and communications in sensitive situations. Externally, the role may work with a broad range of stakeholders, including consultants and advisors, as well as representatives of media and digital platforms when relevant.
Key responsibilities- Contribute to the implementation of proactive strategies to build, protect, and enhance the organization's brand and reputation, monitoring public perception, managing online reputation, and identifying and addressing any risks or threats.- Contribute to the implementation of coherent counter-disinformation strategies, assessing key data monitoring and assessing the organization's reputation through media, social listening, and other tools; analysing relevant risks and trends; and developing action pathways, drawing from consultant and internal support, to ensure proactive and effective management to protect the Forum’s reputation.- Alongside the Head, develop comprehensive crisis communication plans and protocols, and act as internal focal point during a crisis by coordinating communication efforts across different departments and stakeholders.- Manage and operationalize external consultant support on the Forum’s reputation management. Support strong and trusted relationships with key external stakeholders, including leading communications and media professionals.- Support the team in ensuring that the strategy for longer term reputation management and shorter term crisis communication is well understood, shared and implemented across the organization.- Identify and remain at the forefront of emerging trends relating to the breadth of topics covered by the Forum’s work, to pre-empt, prevent and inform the Forum’s response to potential crises.- Act as a trusted member of the Global Communications Group team, developing trusted internal relationships across the team and the organization- Successful implementation of comprehensive crisis communications and counter-disinformation strategies.- Effective coordination of the Forum’s communication in sensitive situations, resulting in timely, coherent and consistent responses- Successful implementation of proactive and longer-term brand and reputation management-
- Successful and objective professional management of relationships with external advisors for crisis communications and counter-disinformation management- Development of strong relationships with media and social media platforms- Strong understanding of the Forum’s mission and impact.- Ongoing learning of the online, offline and social media landscape- Ability to collaborate efficiently and transparently within the team and across the organization as a strong team player- Keeping abreast of relevant issues, developments, initiatives, and stakeholders relevant to the Forum’s active reputation management- Represent effectively the Forum internally and externally where applicable, in interactions with media and external constituents, as well as at institutional events
Required qualifications:- 8+ years of relevant work experience in public relations, corporate communications and journalism- Experience of effectively managing crisis communications and mitigating their negative impact to an organization's reputation would be a strong plus- Strong understanding and interest in social media platforms and their role into the proliferation of misinformation, disinformation and fake news- Excellent interpersonal skills, with proved track record in building and maintaining strong relationships with internal stakeholders.- Excellent understanding data and metrics; strong English commu
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