Growth Product Manager, Monetization

Vor 2 Tagen

Geneve, Schweiz Proton Vollzeit

A better internet, where privacy is the default, is possible. Building this better internet might seem daunting or even unthinkable, but at Proton, this is what we do every day.

Today, Proton makes privacy universally accessible. Journalists from outlets like _The Guardian_ and _The New York Times_, some of the world's largest organizations, and people in more than 180 countries have signed up for over 70 million accounts. Our diverse and dynamic team is made up of more than 400 members representing over 40 different nationalities. While we are based in Geneva, Switzerland, we have offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, and many more employees working remotely around the world.

Join one of Europe's fastest-growing companies to help us solve challenging problems and build new products that will reach hundreds of millions of people. We want to create more than just one of the world's most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.

**Purpose of the role**

We are seeking a highly skilled and experienced Growth Product Manager, Monetization, to join our team at Proton Mail. As a senior product manager in our organization, you will play a crucial role in accelerating revenue growth from our target audiences via plans, pricing, promotions and conversion rate optimization (CRO) initiatives. You will be building both upfront and self-serve monetization user experiences to help our product sell itself and achieve hyper-growth goals. You will work closely with the cross-functional teams, including Marketing, Product, Engineering and the Leadership Team to develop and execute effective marketing strategies that align with our business objectives..

**What you will do**
- Own monetization KPI focused on plans, pricing, and conversion revenue growth, and conversion rate optimization
- Own monetization product experience: in-app monetization awareness (promotional popups, feature walls, usage triggers, and contextual upsells) as well as pricing and checkout user flows.
- Define and lead successful promotions campaigns throughout the year, such as Black Friday.
- Conduct industry research and analysis to identify trends, best practices, customer needs, and competitive landscape related to pricing, plans, and promotions
- Define and implement pricing structures, localized pricing, introduce new currencies, offers, and value-based pricing, to optimize customer acquisition, retention, and upsell opportunities.
- Conduct A/B testing and data analysis to evaluate the effectiveness of pricing strategies, promotions, and discounts, and make data-driven recommendations for optimization.
- Own monetization product experience: in-app monetization awareness (feature walls, free trials, usage triggers, in-app subscriptions, and contextual upsells) as well as pricing and checkout user flows.
- Expand our reach into B2B by driving a product-led sales pipeline: defining PQA, PQL, and work with growth marketing on hand off process to sales
- Be a partner with engineering, design, marketing, sales, and customer success teams to build best monetization experience for our customers
- Use product analytics to understand how our customers use our platform, and help guide decisions on future improvements and optimizations we can make

**Job requirements**
- Proven experience as a Growth Product Manager in the SaaS industry, specifically focused on growth, monetization, and pricing strategies.
- Strong analytical skills with the ability to conduct market research, analyze data, and derive actionable insights.
- Experience in defining and implementing pricing structures and packaging strategies
- Proficiency in conducting A/B testing and utilizing data-driven decision-making for optimization.
- Familiarity with conversion rate optimization (CRO) principles and techniques.
- Excellent cross-functional collaboration and communication skills.
- Familiarity with both B2C and B2B SaaS monetization strategies
- Proficiency in data analysis and reporting.
- Proven experience in conversion copywriting
- Knowledge of the latest industry trends, best practices, and emerging technologies in monetization and growth strategies.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets.
- Bachelor's degree in business, marketing, or a related field (MBA or Reforge certifications are a plus).

**Why should you join Proton?**
- **Be part of a movement - **Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source, audited, and supported by community contributions. We give back to our community by maintaining core encryption libraries and by supporting other organizations furthering the same goals as us. Proton is free, open source, neutral, independent, and community first,

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