Consultant (12 Months

vor 2 Wochen

Schweiz UNICEF Vollzeit

**Job no**: 571290

**Contract type**: Consultant

**Duty Station**: Geneva

**Level**: Consultancy

**Location**: Switzerland

**Categories**: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope**

The incumbent is responsible for the Virtual Hub team’s Profit & Loss of the markets and campaigns and supports digital-only fundraising operations across 16 markets from EAP, ECARO and MENA region. The Virtual Hub team is responsible for business profitability, new donor acquisition, revenue maximization and management of day-to-day operations.

One of the key aspects of the role includes enablement and empowerment of the regional fundraising teams at the market level, to help strengthen long-term digital transformation, regional capacity building in digital fundraising, content, best practices, process improvement, with an end goal of supporting financial sustainability and growth in revenue through Performance Marketing, taking the region’s fundraising capabilities and results to the next level.

**How can you make a difference?**

**The consultant is responsible for**:

- Profit & Loss, business goals and budgeting for global markets (Virtual Hub)
- Deliver digital campaign and paid media strategy and support markets to drive growth in their digital acquisition, conversion and retention of supporters and donors.
- Support the capacity building, and knowledge transfer to global markets, with a focus on sharing learnings, best practices and templates, to help markets strengthen their own digital fundraising program.

**Main Tasks**:
**Drive long-term income growth through improved digital fundraising operations across Virtual Hub markets**:

- Support end to end operations of digital fundraising campaigns across VH Markets. Support paid media, content, retention, salesforce, donor support, data, tech and website teams to deliver revenue and new donor acquisition goals.
- Work with the regional and global teams to grow market capabilities and fundraising results through paid media and retention campaigns.
- Support local markets with best practices and processes for improving digital capabilities.
- Work with other PFP teams and external vendors/agencies during planning activities, to ensure relevant digital expertise is utilized, and that the resulting plans are consistent with the Digital Revenue Strategy.
- In partnership with the fundraising manager (Global Hub), assess the opportunity and support the execution of centrally coordinated digital marketing campaigns.

**Support global markets with best digital fundraising practices**:

- Demonstrate and templatize effective digital fundraising practices to help global markets replicate it locally and grow their digital operations
- Provide technical and strategic support for a mix of staff, agencies, and consultants to stay ahead of the curve on the latest digital fundraising practices

**Support high quality partnership with leading ad-engines such as META, Google, TikTok**:

- Ensure the key stakeholders are informed of the shared impact (performance and lessons learned) VH has had on ad-platforms and centrally managed campaigns.
- Build and maintain the credibility, reliability, expertise, and working relationship between the PFP IG team, and ad-platform stakeholders, to drive international expansion.

**Support the Digital Talent & Knowledge Management Strategy**:

- Actively participating in the creation of a global digital fundraising community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.
- Leveraging Knowledge Management for improved digital fundraising results, identifying, sharing, and replicating case studies and best practices across markets.
- Promoting the recruitment & retention of Digital Talent across markets achieving improved digital fundraising results

**Work Assignment Overview**:
Develop & support the Virtual Hub (VH) team that will be responsible for the digital strategy implementation, P&L of the markets, and campaign activation.

**Expected Deliverables (between 30 June 2024 and 31 May 2025)**

**Deliverables #1**:Deliver profitable income growth through improved digital fundraising and paid media performance marketing operations across Virtual Hub markets

Brief description: The goal is to deliver significant volume in business profitability and operations via digital fundraising.

KPI: Business goals (income, number of monthly subscription donors, ROAS, CPA) to be decided as per mutually agreed annual goals and OKRs

**Deliverables #2**: Develop digital best practices and support markets with capacity building, skill training, and te

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