Director, Global Field Marketing
vor 7 Monaten
Are you commercially astute, with experience leading demand generation, and driving the creation of sales-qualified opportunities in a complex, international environment? Do you want to work at the convergence of healthcare and technology? Join SOPHiA GENETICS as our new **Director, Field Marketing.**
**Ideally you will be in proximity to our Switzerland (Rolle) or US (Boston) Corporate Offices. International relocators (EU5) welcome.**
**Your Mission**
Reporting to the VP, Marketing and leading our Regional/Field marketing team, you will be the driving force behind our demand generation initiatives, including field and digital marketing.
- Responsible for generating pipeline and sales opportunities supporting our Clinical and BioPharma businesses through the creation of world-class outreach programs
- Set the global field marketing strategy, and translate into regionalised activity that delivers impact in target markets
- Partner and collaborate closely with sales, product teams and a diverse set of stakeholders, ensuring buy in and alignment on the implementation of marketing strategies and achieving business goals
- Build multi-channel campaigns and works in symbiosis with the Event Team, the Content & Proposition Team, Digital Marketing, Digital Operations and leads projects and actions across the team to meet lead generation objectives
- Directly lead the field marketing team, defining objectives and driving execution and delivery against funnel and pipeline.
**Requirements**:
To be successful in this role, we see you bringing:
- 8+ years leading global or international teams in a commercial marketing enviornment.
- International industry experience leading demand creation and lead generations for a B2B Data, Cloud-Computing or complex software environment is critical. Further knowledge healthcare domains beneficial but not a prerequesite.
- A track record of success owning and operating a field marketing operation, capable of demonstrating global ROI.
- Complete fluency in marketing technologies including Pardot and Salesforce, Google Analytics, marketing automation and social media tools.
- A results and solutions-orientated mindset, capable of thriving in a complex, multicultural and rapid change organisation sitting at the forefront of innovation.
**Benefits**
**You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we drive exponential growth to our new business unit.**
**Business recognition and accolades include**:
- World's most innovative companies (Top 10)
- World's smartest companies (Top 50)
- 100 Best Places to Work in Boston
- Top 10 European Tech Startup - 2020
- Top 10 European biotechs startup to watch - 2021
- Top 25 East-Coast Biotech to watch - 2021
**This role can be based at any of our corporate office locations (Boston MA, Bidart France or Lausanne Switzerland).**
- A flexible, friendly and international working environment with a collaborative atmosphere
- An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness.
- A fast-growing company with plenty of opportunity for personal growth and development
- A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning
**The Process**:
**Starting Date**: ASAP
**Contract**: Full-Time, Permanent
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