Head of Brand Communications

vor 3 Wochen

Zurich, Schweiz On AG Vollzeit

At a Glance:
As the fastest growing running brand on the planet, On is gaining new fans with an ever increasing momentum. This is enabling us to build a highly engaged audience who are eager for compelling content that allows for an enriched story telling experience. At the same time, our explorer spirit is fuelling a desire to seek out and craft a new breed of stories that can combine sport, travel, technology, culture, design, and ultimately help us to explore our mission - to ignite the human spirit though movement.

This role is an exciting challenge to help us define how On is perceived and consumed by a global audience. As Head of Brand Comms you will play an integral role in our campaigns and storytelling across multiple channels, leading a team that encompasses a talented group of copywriters, social media specialists, influencer marketing, Brand PR and Sports Marketing leads. In all aspects of this team, the pursuit of compelling stories will be championed and in close collaboration with the full marketing leadership group you will help us craft channel first responses to our priorities and briefs.

Your Team:
At our core, we tell compelling stories about all that On entails in across a growing list of channels. We strive to reflect and utilise the energy, passion and global nature of the company into our daily work. If you’re bursting with original ideas and have the drive and skills to see them realized, this is the team for you. We sometimes sit at desks, but our inner-explorers mean we are constantly seeking fresh ways to craft and create unique stories.

Your Mission:

- As Head of Brand Comms you will take charge of the editorial roadmap and content planning for the themes
- You will plan editorial topics around our key initiatives such as product launches, events and sporting moments whilst adding a rich content layer to the many topics
- You will coordinate the collaboration of storytelling through our full Marketing team
- Lead discussions with outside channels and editorial partnerships to boost content engagement and community reach
- Manage a team of copywriters and social media specialists, Influencer marketing, Brand PR and Sports Marketing leads

Your Story:

- The craft of a great story is something you instinctively understand and the challenge of seeking out compelling topics is part of your passion
- You are a digital native and understand the reach of social and online distribution through own brand and partnership channels
- You will understand what makes a great story and how to harness the resulting consumer response to drive conversation and brand advocacy
- Minimum 4 years in journalism (or similar) editorial role with examples where a multi channel strategy has been utilized
- Experience in multiplying a brands content engagement
- A truly global view on making stories that connect on a cultural level for a wide range of audiences
- You will have experience in planning stories that reach a core audience and help build a following on a wider scale
- A passion for building stories that resonate via Brand PR
- A keen interest in tracking the effectiveness of our channels and reach
- You will be excited by our mission and see the potential in amplifying our message through a variety of mediums

What we offer:
We offer a dynamic, challenging and sportive environment that has been ranked as the ‘fastest growing sports company’ of its time. With offices across the globe, we are an international team who is hungry to innovate and build something incredible. We foster an active environment where each individual thrives for excellence and can achieve their full potential. This is where your work matters, you’re hands-on and your team members are amongst the very best in their respective disciplines and fields.

LI-SD1
- On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination._

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