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Consumer & Trade Activation Lead Manager (f/m/d)

vor 3 Monaten


Dagmersellen, Schweiz Japan Tobacco International Vollzeit
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.What will your story be? Apply now

Learn more: jti.comConsumer & Trade Activation Lead Manager (f/m/d)What this position is about - Purpose: The incumbent, reporting to the Marketing Director, sets precedence by enhancing our Customer Experience Management approach and by establishing orchestrated consumer & trade activities supporting brand, consumer and trade strategies. They overview and steer activation programs (incl. P&L responsibility) such as Festival, Events, 1-2-1, POSM & Trade activities securing full integration and calibration with Marketing & Sales functions. Additionally, they are responsible for driving a constructive & open team culture while managing the personal development of a dynamic & ambitious team.

What will you do - Responsibilities:Develop successful consumer & trade programs and channels by extracting useful insights from customer data reshaping the consumer decision journey Supervise promotion and activation programs including content creation Build and develop state-of-the-art activation programs across our brand portfolioDrive the implementation of an overall CRM platform with the support of global excellence teamsConsistently monitor and analyze activation metrics and strive for continuous improvementPlan, monitor and optimize activation investment in line with JTI’s portfolio & activation strategyOverview & develop trade programs in close collaboration with the KAM team

Lead and mentor direct report, supporting their professional development & career aspirations Provide all necessary input to other Business functions within the area or responsibilityLiaise closely with Geneva HQ stakeholders, agencies and other experts in the field of activationWho are we looking for - Requirements: University degree in Marketing, Economics, Business Administration or similarSolid experience in Marketing/Brand activation, preferably in an FMCG companySubstantial knowledge of cutting-edge technologies and the latest marketing toolsProven leadership skills as well as strong stakeholder management skillsThorough knowledge of MS OfficeExcellent command of written and spoken EnglishWhat do we offer:The flexibility to shape your work schedule and work location: We build on flexible working time models, including a home office and a brand-new office environmentYour well-being is our priority: We engage in various programs and activities supporting our employee’s well-beingA versatile & dynamic job with a leading Top Employer in SwitzerlandA family-like corporate culture combined with the development opportunities of an international corporationExtensive additional benefits such as a company pension plan, sports programs/classes, gym, supported meal plans and much moreAre you passionate about this vacancy? Or know someone who is interested in this position? We look forward to receiving your applicationAre you ready to join us? Build your success story at JTI. Apply nowNext Steps:After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.