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Consumer & Trade Activation Lead Manager
vor 3 Monaten
What this position is about - Purpose:
The incumbent, reporting to the Marketing Director, sets precedence by enhancing our Customer Experience Management approach and by establishing orchestrated consumer & trade activities supporting brand, consumer and trade strategies. They overview and steer activation programs (incl. P&L responsibility) such as Festival, Events, 1-2-1, POSM & Trade activities securing full integration and calibration with Marketing & Sales functions. Additionally, they are responsible for driving a constructive & open team culture while managing the personal development of a dynamic & ambitious team.
What will you do - Responsibilities:
- Develop successful consumer & trade programs and channels by extracting useful insights from customer data reshaping the consumer decision journey
- Supervise promotion and activation programs including content creation
- Build and develop state-of-the-art activation programs across our brand portfolio
- Drive the implementation of an overall CRM platform with the support of global excellence teams
- Consistently monitor and analyze activation metrics and strive for continuous improvement
- Plan, monitor and optimize activation investment in line with JTI’s portfolio & activation strategy
- Overview & develop trade programs in close collaboration with the KAM team
- Lead and mentor direct report, supporting their professional development & career aspirations
- Provide all necessary input to other Business functions within the area or responsibility
- Liaise closely with Geneva HQ stakeholders, agencies and other experts in the field of activation
Who are we looking for - Requirements:
- University degree in Marketing, Economics, Business Administration or similar
- Solid experience in Marketing/Brand activation, preferably in an FMCG company
- Substantial knowledge of cutting-edge technologies and the latest marketing tools
- Proven leadership skills as well as strong stakeholder management skills
- Thorough knowledge of MS Office
- Excellent command of written and spoken English
What do we offer:
- The flexibility to shape your work schedule and work location: We build on flexible working time models, including a home office and a brand-new office environment
- Your well-being is our priority: We engage in various programs and activities supporting our employee’s well-being
- A versatile & dynamic job with a leading Top Employer in Switzerland
- A family-like corporate culture combined with the development opportunities of an international corporation
- Extensive additional benefits such as a company pension plan, sports programs/classes, gym, supported meal plans and much more
Are you passionate about this vacancy? Or know someone who is interested in this position? We look forward to receiving your application
Are you ready to join us? Build your success story at JTI. Apply now
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.
