Global Senior Marketing Lead

vor 18 Stunden

Basel, Schweiz Straumann Group Vollzeit

ABOUT STRAUMANN

Headquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and techniques in our field, we have a tradition of doing more to advance dental regeneration, restoration and replacement, as well as patient care. Straumann partners with passionate people who fit in with the agile dynamics of our size-for-success company. People at Straumann appreciate the opportunity to shape our future and create impact. Encouraging leadership and inspiring ideas from our people has guided us through our proud history of pioneering innovations.

JOB PURPOSE

We are looking for a Global Senior Marketing Lead to join our Full Arch Segment team and lead the development and execution of innovative and effective marketing strategies for our Straumann dental implant system.

The Global Senior Marketing Lead is a strategic and creative position that aims to grow the edentulous market share for the Straumann brand. The role involves planning, executing, and optimizing marketing campaigns across multiple channels, shaping new products/solutions to help customers improve clinical and practice growth among different target audiences.

The role also requires collaborating with cross-functional teams, such as sales, product development, and communications, to align marketing objectives and strategies with business goals and customer needs.

The ideal candidate for this role has a passion for innovation and excellence in dental implant solutions, as well as a proven track record of delivering high-impact marketing and commercial results.

Main Tasks and Responsibilities:

  • Collaborating with cross-functional teams, such as product, sales, and clinical to align marketing objectives and initiatives with business goals and customer needs.
  • Developing and testing value propositions, messaging, and creative concepts for different target segments and personas.
  • Planning, designing, and implementing integrated marketing campaigns across multiple channels together with the GMCE team.
  • Managing and optimizing the marketing budget and resources to achieve maximum return on investment and efficiency.
  • Generating insights and recommendations to improve Straumann full arch solutions and optimize the customer journey/experience.
  • Staying up to date with the latest trends, best practices, and technologies in growth marketing and the dental industry.

To be successful in this role, you should have:

  • A bachelor's degree in marketing, business, or a related field with experience in dental or medtech. Engineering degrees are appreciated as well.
  • At least 5 years of proven experience in growth marketing, product management, sales, or a similar role, preferably in the healthcare or dental sector.
  • Experience in dentistry as a dentist is a strong plus.
  • A deep understanding of the full arch segment and the customer behavior, needs, and preferences in this market.
  • A high level of creativity and innovation, with the ability to generate and execute new ideas and approaches.
  • A data-driven mindset and excellent analytical and problem-solving skills, with the ability to measure and report on key performance indicators and make data-driven recommendations.
  • A self-motivated and results-oriented attitude, with the ability to work independently and collaboratively in a fast-paced and dynamic environment.
  • Excellent communication and presentation skills, with the ability to communicate effectively with internal and external stakeholders at all levels.
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