Director Marketing

vor 1 Monat

Zug, Schweiz Michael Page Vollzeit

As the Director Marketing & PR, you are responsible for developing and executing an integrated strategy that aligns with our client's growth objectives while establishing a strong brand identity and building a dynamic marketing capability.

As a pioneer and innovative driver in the wellness and health industry, our client, a medium-sized company, is pushing the boundaries of its customers from all over the world to reach potential through optimal health.

In the course of further expansion, we are looking for a Director Marketing & PR (m/f/d) with comprehensive knowledge in growth marketing and experience in the luxury, health, and/or hospitality world. The place of work is Kanton Zug in Switzerland.

Description

  • Curate forward-thinking marketing talent and capabilities, establishing a unique brand identity and tone across all channels and geographies.
  • Develop a strategic vision to deliver growth and revenue, supporting the marketing team in executing data-driven campaigns that strengthen the brand worldwide.
  • Identify new growth opportunities and proactively address industry challenges.
  • Champion a partnership mentality where the marketing team can act as effective consultants to partner properties and internal stakeholders.
  • Serve as a trusted brand ambassador at industry events, sharing thought leadership with media, clients, and partners.
  • Work with the Communications Consultant and PR agencies to oversee PR initiatives and media relations, building high-impact relationships with key outlets and influencers.
  • Ensure all agency partners and suppliers are set to deliver maximum ROI through defined scopes of work.
  • Lead a cross-functional team focused on best-in-class marketing, analytics, and technology, encouraging creativity, collaboration, and high performance.
  • Foster a team environment that champions growth, encouraging personal and career development while maintaining an internal and external talent pipeline.
  • Guide digital and content marketing strategies, ensuring consistency in storytelling and maximizing impact across channels.
  • Ensure marketing team activity is aligned to specific performance objectives and measured for effectiveness.

Profile

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 10+ years of experience in marketing and public relations, ideally in luxury, wellness, or hospitality sectors.
  • Ability and experience in working in a small, fast-paced environment.
  • Exceptional leadership, strategic thinking, and proficiency in brand storytelling.
  • Proven experience in managing partnerships, agency relationships, and driving ROI.
  • Strong analytical skills and a collaborative, innovative approach to team leadership.
  • Business fluent in English; further language skills would be an advantage.

Job Offer

  • A very exciting role that will grow as the company expands.
  • An international, highly motivated environment.
  • Attractive salary & further benefits.

Michael Page Switzerland
Julius Goedecke

#J-18808-Ljbffr

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